My email two weeks ago Is The Muscle Kitschy? prompted this reply from subscriber and best-selling author John “Coach Bru” Brubaker:
Dear Real Estate Agent,
The Muscle is NOT kitschy.
The Muscle is a bad ass email marketing mother f*cker.
My name is The Muscle.
And I approved this message.
Btw, John’s book Stadium Status is damn near one of the best business books I’ve ever read. I honestly think ANY business owner would have to be either a bit slow or mad as a bag of ferrets to not buy it, read it, dog-ear it, underline it, and put its principles into action today. Grab your copy here: https://coachbru.com/product/stadium-status-taking-business-big-time/ .
That’s not an affiliate link. Just a sincere recommendation.
Also, if you can stomach the occasional f-bomb (it’s only when he gets excited…which is a lot) I’d get involved with everything Coach Bru has to offer. It’s bang on.
In a moment I’ll tell you why John’s statement is apt, and what it means for you.
But first, an observation.
As someone who’s been involved in the fitness industry for 20 years, here’s something I’ve noticed: trainers who give their clients one type of program (usually based on whatever’s getting the most hype these days), and train themselves completely differently.
This always struck me as odd.
Especially when you consider that the goals in themselves aren’t that different. Be healthy. Gain strength. Burn fat. Build muscle. Why are trainers bogarting their best secrets, leaving their clients to toil in mediocrity?
Now my clients aren’t as strong as me.
And they’ll typically need more foundational work (which is stability, flexibility, activation of weak or underperforming muscles). They’ll likely be on a dialed down version and never train on my full blown “beast mode” program. But I’ve long thought the PRINCIPLES should be the same.
The best trainers preach what they practice.
So it is with copywriters.
One of my “insider tips” on how to find and hire a good copywriter is to study how they market themselves.
To my point:
When I sing the sweet praises of email, I’m not just blowing smoke up your backside. Not only am I teaching and demonstrating my chops each week with these messages…I’m using email myself to grow my business. And it consistently delivers me new clients.
I wouldn’t tell you to do it otherwise, just like I wouldn’t base your workout program on some weird exercises I would never do myself.
It’s not at all hard to figure out what a marketer is about by checking out their blog, emails, opt-in bribes, etc. And if they don’t have those things I’d question why.
Alright, that concludes this PSA.
If you’d like done-for-you emails written by someone once described as a “badass email marketing mother*cker”, get your Free Brainstorm Call easier than sliding down a greased up pole here:
Be sure to book today as my calendar is quickly filling up.
a.k.a. The Muscle @ Marketing Muscle