Recently I was at one of my fave boutique coffee shops.
I like the owners.
I like the place.
And I noticed they’re not as busy as they could be.
So I said to one of them, “Why don’t you offer everyone who comes in 10% off their tab in exchange for their email address, which you’ll use to send them exclusive discounts. Then, let me help you bring them in more often.” His first question back to me was, “email, huh…but what do you think is coming next? What’s the next big ‘marketing thing’?”
Like what? You have some examples?
Video conferencing, video chat, text chat, chat bots, live chat, text messaging, social media, Facebook messenger, what’s app…all those things are already here. And email is still going strong.
Not everybody checks Facebook every day, but the average person checks their email five times per day. Email is pervasive, global, and foundational to way we communicate as culture. And it will be for the foreseeable future.
Besides, this question misses the point.
I’m showing you how to bring in more business RIGHT NOW. What does it matter what might be around the corner at some hypothetical future date? Your customers are on email TODAY. And it costs you nothing to promote to them that way. The only legit excuse for not using email is you don’t like making money.
I find many business owners have this blind spot when it comes to their marketing.
Another example…the first thing I ask new clients to do when they sign up is make a list of warm contacts with similar but non-competitive businesses we can co-promote with. For a chiropractor, it might be the personal training studio located nearby. Often they’re surprised when they realize all the contacts they have but aren’t leveraging.
Call it shiny object syndrome…
I call it marketing myopia.
It’s that shortsightedness that afflicts all of us every now and again when we’re busy doing what we do.
What opportunities might you be missing?
Here’s how to find out:
1. Step into Dr. Muscle’s office.
2. Let me outfit your marketing with some corrective lenses.
3. See the world (and your bank balance) in glorious technicolor once again.
Then we can all go out to lunch and celebrate.
Your prescription here:
a.k.a The Muscle @ Marketing Muscle