Alright, so this note is overdue.
I would have sent such lovely musings to your inbox sooner, but last week my thirty-eight-pound 1957 laptop finally up and died.
(‘Big Berta’. May she rest in peace.)
Fine, she wasn’t quite that heavy. Or that old. But she did outlast many of her contemporaries.
Mercifully, I managed to pull off a daring rescue op to save my files from the brink of abyss. So you need not worry; no client or personal content was harmed in the making of this email.
Anyway, the point of such shenanigans?
We’ve all been thwarted by technology.
And we understand what it’s like to have our grand plans mocked by the computer gods.
There’s an old saying that goes nothing bad ever happens to a writer.
Tales of woe like this one (and indeed better, more woeful ones) are relatable and can help frame almost anything your ambitious heart desires to sell. One of the best ways to dream up stories to tell in your emails and your sales copy is simply to ask,
When did things go wrong?
Next, all you need to do is connect it to something you sell (like I’m doing here) and PRESTO.
You’re in business.
(And THAT’s turning a frown upside down.)
One of easiest examples of this is when I sold personal training and would tell of my own failures on the way to getting fit. This story got main-stage billing on my website, in my emails, and in public speeches. You’ve probably seen this done. That’s because it works.
But don’t stop there.
All sorts of stories of things that happen to you can serve as fodder for emails and other sales copy.
You almost can’t go wrong by keeping the conversation in your prospect’s ‘world’.
That means telling stories they can identify with.
And plenty of them.
When in doubt just use my handy question above and you’ll be well on your way.
That’s all for today.
GOOD NEWS for those who have been asking: I have an opening for a new client next month. If you’d like to set a time to discuss having me write some copy for your website, or emails for your distinguished biz, shimmy on over here to book your Free Brainstorm Call:
The standards of direct-response marketing would dictate I remind you it is urgent for you to take action on this today.
But I don’t know that.
I have no idea your current situation or whether it’s even a fit.
What I CAN say is I expect this spot to go fast, and I’m almost always booked several months in advance.
Therefore, if it be the case that you ARE interested, booking sooner rather than later would seem wise.
Until next time…
P.S. There is one particular story “type” which I’ve discovered (after testing it in about a dozen markets) that converts so well it gives you an almost unfair advantage over your competition.
Alas, I reserve such secrets for my clients.
To learn more, book your Free Brainstorm Call here:
I only have 1 spot open for a new client.
And time waits for no Sapien.