If you’re ever pressed for time or short on ideas, here’s an easy way to drum up great content lickety-split.
What is it?
You simply quote an expert in your niche or industry and add your comments.
On that note, here’s something CBC Radio Host Terry O’Reilly wrote in Marketing Lessons from Under the Influence which I think sums up the power of email marketing quite nicely:
“A well-timed nudge is a sophisticated aspect of marketing that is usually the exclusive domain of big advertisers. But small to medium marketers can also take advantage of nudges if you recalibrate your thinking to look for opportunities. There are endless reasons people don’t buy an item, even though they are teetering on the edge of making a purchase. Often, I’ve said if the dealership had just called me one more time, I would have bought that car. Or if a store had thrown in the speaker wire for free, I would have bought that stereo. Or if the salesperson had spent five more minutes with me, I would have bought two shirts instead of one.”
OR [my words now]…
What if the restaurant, spa, yoga studio, chiropractor, or real estate agent had followed up with me in a format I find both useful and enjoyable – that I had chosen to receive – and enticed me to do business with them more often, when the time is right for me? If I liked the place would it make me a more active, loyal, and engaged customer?
There’s simply no better way to do this than with the “drip marketing” of monthly, weekly, or daily emails.
Did you catch what I just did there?
Here’s the best part…
Not only are you providing valuable insight, but your reader’s brain unconsciously registers the idea as coming from you. In that sense, as long as you give credit you can legally and ethically borrow this great mind’s credibility while riding shotgun on his/her illustrious coattails.
If you’d like done-for-you emails that nudge your prospects and customers to do a lot more business with you, get your stress-free brainstorm call to find out if you’re a fit:
a.k.a. The Muscle @Marketing Muscle