I spoke some moons ago about a secret 7-word email that is cashing in for the lucky few business owners who are “in the know”.
Truth is, it’s not always exactly seven words.
But not long after, I used this same concept to net my client 10K in contracts using 10 words.
And that’s not all folks…
I often talk about other less obvious benefits of email marketing.
For the same client, a software solution that lets health providers do home visits (and manage scheduling, billing, and charting through the app) I sent out an email a while back that got a very interesting response.
It turned out the head of alumni relations with the Canadian Chiropractic College was on the list, and he wanted to talk about offering the client’s service to thousands of chiropractors across the country.
We’ve since inked a partnership…one that will likely be worth a lot more than ten thousand over the next few years.
Here’s the point:
You never know who’s listening.
When you’re consistently “putting yourself out there” and demonstrating your leadership each day or each week in your emails, it makes you magnetic to opportunity.
Over the years I’ve gotten referrals, requests for speaking engagements, overtures for lucrative joint ventures…all because someone forwarded one of my emails, or someone “unexpected” was already on my list.
It doesn’t happen every day.
But it DOES happen.
The key is you can’t be boring. Your emails must offer interest, humor, valuable content, inspiration or all of the above. In short, they must be forwardable.
If you’re not sure how to create that effect (or simply don’t have the time to pump out regular emails)….
Or if you’d like emails that can rack up sales to the tune of a thousand bucks per word (which I obviously can’t guarantee, but it’s possible depending on list size and the other dynamics of the offer)…
Then take your horse to the Old Town Road, request your “no fuss” Free Brainstorm Call, and let’s riiiide it ‘til we can’t no mo’:
a.k.a The Muscle @ Marketing Muscle
P.S. I’ve done something VERY specific and very formulaic with this email. See if you can catch it. I’ll soon be releasing a new product which shows you exactly how you can do this in your emails too…if’n you reckon DIY is your speed.