Hockey hall-of-famer proves The Conz’ wily ways

I’m not gonna say I told you so…

Between clients the other day I decided to grab a quick sesh in the Four Seasons gym.

And who was beside me as I crushed a pec workout?

None other than legendary defenseman Scott Stevens.  If you don’t know, Scott used to be the captain of the New Jersey Devils.  He’s a multiple Stanley Cup winner, and a Conn Smythe Trophy recipient as MVP of the Stanley Cup finals.

He was in town for a Hall of Fame dinner.

Known for his physical style of play, at one time he held the record for both # of games played by a defenseman, and number of penalty minutes by a hall-of-famer.

So I hadz to know…

“Hey Scott, how’s your body these days?  Banged up?”

(I did notice he looks great, by the way.  Ripped.)

He said, “no all good, thankfully.”

Then he went on to explain that he attributes much of this to his #1 supplement: omega 3 fatty acids.  Apparently, he’s been taking them religiously for 20 years and the ‘ol joints are muy bueno.


Sounds familiar.

Where have I heard this before?

Oh right.

May 2007: I create my general nutrition guidelines which I give to every new client.  Item # 6 (of only 6) is ‘supplement with essential fatty acids’.

June 2009: The Conz tells a reporter from The Toronto Sun that essential fatty acids are my most recommended supplement.

October 2015: I write that if I was stranded on a deserted island, and I could have one supplement, it’s me omegas:

Click here to visit the article.

Must I go on?

Full disclosure…

I don’t think this supplement is the ONLY reason Scott’s still feeling good these days (he’s 54).  He’s obviously kept up much of the discipline he had as a pro athlete.

But it’s a factor.

Quash inflammation, release fat, boost immunity, lubricate joints, feed brain cell membranes, improve skin, hair and nails — all potential upsides of this badass nutrient.  Scientists estimate we consumed about 7,000mg of omega 3’s per day in our ancient diet, yet today the average is less than a fifth of that.

Of course it’s only one piece of the puzzle.

Get ye the rest here:

Find out what other secrets I teach, that the venerable Mr. Stevens also swears by.

Happy Omega 3-ing,

Conor Kelly
Hall Of Fame Personal Trainer

Robert DeNiro: Legendary Actor, Idiot

Not sure if you caught the Tony Awards last weekend.

But Robert DeNiro caused quite a stir when he opened his segment as a presenter by saying:

“F**k Trump”.

Got a big round of the applause, in fact.

It seems to be quite trendy in Hollywood these days for celebs to use award shows for a little indiscriminate Trump-bashing.

I gotta say…

As a somewhat-impartial Canadian observer (don’t care for the current administration’s tendency to dick with our trade agreements, hence the ‘somewhat’)…

I don’t get it.

Don’t these people understand that every time some pompous wind bag takes a stand on Trump (does anyone really care what DeNiro says?) it ENERGIZES his base.

Yet another member of ‘the elite’ telling us what to think.

(That’s how Trump supporters will take it.)

It’s this kind of stuff that got him elected in the first place.

When will Hollywood get a clue?

They’re playing HIS game.

And last I checked, he’s still President.

Mr. DeNiro, with all due respect, I’ve loved watching your movies over the years, you’re one of our time’s greatest actors, but THIS….not your best performance.

My point is not to defend Mr. Trump.

(Although I daresay DeNiro’s outburst doesn’t add anything intelligent to the conversation.)

I honestly can’t say that I agree with ALL of Trump’s policies.

(Some I do respect.)

Much less his tweets.

But I’ve never underestimated him, like, it seems, 50% of the population.  I was one of the few who called his election victory.  Seriously.  I told several of my clients on the eve of the vote to expect a surprise.

Anyway, that’s enough of this claptrap.

I’m not gonna hold it against ol’ Bob.

I’ll even borrow a page his book:

F**k newspaper ads.

Let’s do email marketing for your biz instead:

Happy Tweeting,

Conor Kelly
The Muscle @Legal Marketing Muscle

P.S.  What’s your take on all this?  Am I wrong??  Leave your comments below, I’m curious.

Would a client-generating machine help your business?

I feel I can share this with you…

I’m not always the most organized cat.

But I can recall a few occasions when I had the whole machine of my fit biz operating at near perfect efficiency.

My trainers had checklists for managing client programs, and reviewed them with their supervisor each week.  My admin had a handle on operations.  My CFO was ‘Count Du Money’.  My salesperson was crushing it.  And my marketing hummed like a finely tuned engine.

I could figuratively not do much more than enter the cockpit, tweak a few dials, and leave.  I remember coming to the office one day and realizing there was literally NOTHING for me to do.  So I went for a walk instead.

Of course, this wasn’t always the case.

(I can count on one hand the # of entrepreneurs I’ve met who’s whole existence is characterized by the utopia I tell of above.  They do exist though.  Bastards.)

Parts break down.

Employees leave.

Systems lapse.

But damn.

For a while there…

Life was goooooood.

That’s why I’m all about SYSTEMS these days.

Seldom will your business run 100% smoothly.

But for starters, what if you could systematize your client-acquisition process?

How much would be it be worth to you to know that new clients and prospects are finding you each and every week, on auto-pilot?

That the pipeline’s full of high-quality leads?

Think of the sheer peace of mind.

THAT’S what Google Adwords is…

It’s a client-generating machine.

A salesperson that’s fully automated and never sleeps.

Want one of those?

You betcha.

If you build it, they (clients) will come:

Sleep well my friend,

Conor Kelly
A.k.a. The Muscle

Is it your turn for a BREAKTHROUGH?

I remember a time when the weight loss record for my 16 week program stood at 43 pounds.

Along came Andrew S.

At 6’1″, Andrew tipped the scales at a hefty 290.

Two things I appreciated about this young man:

(1) He was referred by another client who’d had exceptional results, so his belief level was high.

(2) He was motivated as hell.

I’d picked up on the fact he was competitive and started planting some seeds about the record.

Soon I was pretty much egging him on.

Four months later, in the blink of an eye, he was down 45 pounds and had set the new marker.

Put the record aside for a moment.  Can you imagine what that must have felt like?  The lightness…the energy…the no-more-naps-after-lunch mental clarity…still nothing more than gravy on top of the simple exhilaration of reaching a dearly held personal goal.

Especially if it’s eluded you until now.

It brings me back to my own transformation in the spring of ’06 when I lost 35 pounds in the same time frame.

Very few things can compare to that feeling.

Expressions like ‘on top of the world’ are apt but don’t do it justice.

It feels like the air you breathe is different.

My personal belief is you’re experiencing the self-appreciation that occurs when what your inner being knows to be true about you (that you’re resourceful beyond words, powerful, a CREATOR) lines up with your a life condition you’ve created.

It’s the way we were MEANT TO BE.

If what I’ve just said sounds good to you in any way, you are being called to your own transformation.

The wiser (and not limited) part of you is rushing forth.

Don’t push it back down inside.

Don’t give into fear.



Call or text me at (416) 826-4844 or simply reply to this email for your complimentary personal training consultation.

In truth, it doesn’t matter whether you contact me or not.

The point is take the chains off.


“Whatever you can do, or dream you can, begin it.  Boldness has genius, power, and magic in it.” – Goethe

Your breakthrough is calling…

Will you answer?

Happy Transforming,

Conor Kelly

The REAL reason retail is dying (don’t let this happen to you)

I’d like to share something personal…

I shop at Banana Republic.

(I know, time for a wardrobe upgrade.)

To me, they’ve always been a solid, middle-of-the-road choice where you can get decent quality clothes at none too expensive prices.

On my most recent visit, a couple of things upset thy apple cart of mine attire.

One, they keep changing things around.

I can’t find anything, anymore.

Too much turmoil for this spoon-fed Gen-X’er.

Two, they charged me about 50% more for an item I buy all the time.  I said, “can’t you do something for me?  I usually buy it at ‘x’ price.  There’s promotions on it all the time.”

Alas, no.

Right then and there, I made the decision never to go back.

You see, here’s the real problem with retail: they’re dinosaurs…and the meteor has already hit.  It’s called the information age.  Under pressure from online sellers that are built on internet marketing (which box stores don’t do quite as profitably) they’ve been forced to cut costs to try to compete.  Even the quality of their materials is less these days, I’ve noticed.

The Muscle don’t play that.

I refuse to pay more for a lesser product.

What’s this have to do with your practice?

Everything’s moving online these days.

Heck, people are even ordering groceries from Amazon now.

Anyone who doesn’t have a profitable digital marketing strategy, like now, will soon be helplessly unable to compete with up and comers in their niche who do this competently.

Maybe you’re already feeling the squeeze.

Lots of “mature” professionals are.

They just don’t ‘get’ the whole online thing.

The great news is, y’all don’t need to.

Just get The Muscle in your corner.

Then sit back, have a coke and a smile (well don’t have the coke, it’s really unhealthy for you — personal trainer talking here) and watch your profit margins get fat instead.

Done-for-you emails that get your phone ringing with high-quality new leads and sales in the next 48 hours = thing of beauty.

Keep the Grim Reaper of retail away here:

Don’t be like my jeans.

Stay just the way you are: AWESOME.

Happy Surviving,

Conor Kelly

How to kiss a man, Russell Crowe style

Here’s a good one.

I once saw an interview with Russell Crowe during which he talked about playing a gay plumber in The Sum Of Us.

In the movie, he had a kissing scene another man.

His co-actor, also straight, was pretty nervous about it.

He approached RC going, “I’ve never kissed a bloke before…do you think we could practice?”

Russell calmly shot back (in his signature deep vocal tone and chill Aussie vibe):

“Listen, mate…when I leave here, I’m shooting a movie with Sharon Stone.  We have a kissing scene in that movie.  How do you think it’s gonna play if I ask her to practice??”


Touche Mr. Crowe.

It’s true.

There are things in life you can’t prepare for.

Sometimes you’ve just gotta close your eyes, put your lips together, and hope for the best.

Metaphorically speaking.

For all the rest, there this:

Pucker up.

Happy Kissing,

Conor Kelly