Dating’s changed in the last decade.
There’s online dating, tindering, bumbling…
But what is there for the discerning gentleman who’s ready to consider, shall we say, a more strategic approach?
Here’s the idea in a nutshell:
You place a personal ad in the classified section of a local magazine. Do a bit of research before selecting which one. For instance, if you’re looking for an executive or a professional you might try a board of trade newsletter. You’ll catch a different type of fish in that pond than in the local dailies.
In your ad, describe your value proposition.
What are YOU bringing to the table?
What features and benefits?
Are you a successful lawyer? Six-foot-two and built like a Greek God?
Put that in there, along with a one-liner about your ideal mate:
“Seeks erudite, worldly, fun and sporty woman for general dating and romance.”
Using words like erudite, worldly, and sporty helps qualify your prospect. Any woman that self-identifies with these traits is likely to be educated, well-established and into some form of physical activity.
Then, you need a call-to-action, eee gee:
“Visit this website for more info: eligiblebachelor.com.”
The website is your landing page. Here again, you want to reassure her she’s in the right place. Restate your value. Maybe upload a couple of well-chosen pics of you, and maybe with other people who look like they’re having fun.
That’s your “social proof”.
Next, you need to fill in the blanks about your target market. Is she a single mother, or a career woman with no kids? Be specific. The more it resonates, the more she’ll become interested. Less compatible candidates will disqualify themselves. This saves you the trouble of doing it.
And the final test?
“If you’d like to start a chat, fill out the form on the right.”
This form might ask her to provide a picture, a brief bio, and what she’s interested in.
Finally, you look over all your web submissions. You’re now in a position to pick and choose who you want to learn more about. And with your landing page (which is really a sales letter) you’ve made her jump through so many hoops that when you do finally make “first contact”, she’s excited to hear from you.
What say you?
I might be on to something here.
Either that, or I’ve been working too much and it’s encroaching on my personal life…
The ways of love may be mysterious, but the ways of marketing, thankfully, are not.
To effortlessly make new love connections with a steady stream of your best clients, request your Free Brainstorm Call with Yours Muscularly over yonder:
a.k.a. “The Muscle” @ Marketing Muscle
P.S. I’m clearly having fun with the above but it’s also one of the most succinct explanations of direct-response marketing you’ll ever come across. Word to the wise: I’d print this out, read it over 10 times, and put aside 30 minutes to brainstorm how you can apply this to your business.
P.P.S. As the late, great marketing genius and hall-of-fame copywriter Gary Halbert once said:
“There are very few problems in life that can’t be solved with a good sales letter.”
Tell The Muscle your problems: