Mirror selfies and the end of civilization

Meet Lazar Angelov.

He’s Facebook’s premier Bulgarian fitness model/personal trainer.  I’ve never met him, but coincidentally he trains at the same gym I sometimes frequent when I’m in Sofia.

In “Fakebook” terms, his following is HUGE.

His marketing basically consists of posting wax ‘n tan shirtless pics of himself in various locales.   This daily ab-check garners hundreds of thousands of likes, and thousands of comments.

(Isn’t that one of the signs of the apocalypse?)

Besides foreshadowing our impending doom as a species, it’s a pretty good racket.   He’s got a great physique and a photogenic look which seems to be enough for him to build a fan base he can besiege with his online personal training programs.

So one day I thought, “I can do that,” and figured I’d try the whole ab-domination routine.

‘Twas a mere two mirror-selfies later that I elected to scrap the idea.

Why?

It just ain’t me.

The Muscle don’t play that.

Heck, I never even wear tank-tops in public.

So instead I recommitted to doing it like Sinatra, my way, by flexing my digits against the keyboard of my laptop.  And aren’t you glad I do…

(Newsflash: no one really wants to see gym change room selfies anyway – unless you’re 1. a Jersey Shore reject, 2. a major creeper, or 3. Mark Zuckerberg…see #2).

Not hashing Lazar’s gig.  It works for him.  And the audience he appeals to would rather watch his body talk than read his emails – which I can vouch for having read his emails.

Here’s the point:

Prize poodle though he be on social media’s hierarchy of “hotness”, he still needs to pull people off Facebook (and get their email addy) to sell to them.  And he does.  His posts often include a link to his free report with a call to action.

Unless I miss my guess, based on the size of his following he’s doing a pretty penny selling e-books with badly written emails.  Now if he had good copy…

Here’s point #2:

If you’ve got any kind of consistent traffic, whether it’s a social media following or a physical location that gets foot traffic, it’s quick and easy to build an email list you can nurture to create more loyal customers and a near instant surge in cash flow.  A list that can’t be de-platformed, de-ranked, banished or otherwise taken away from you.

For help with the above, sail the cyber seas to request your Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

I have but one rule…

No mirror-selfies allowed.

Happy Ab-Checking-In-Private,

Conor Kelly

a.k.a  The Muscle @ Marketing Muscle

What the NBA Finals prove about marketing

We can say it now.

Toronto Raptors, NBA Champions.

Yes, Toronto is where The Muscle’s secret lair is to be found.  And yes, this victory pleases me [rubs hands together in a sinister way].  And no, despite the utter bedlam outside my balcony until the wee hours this morning, this will not be about our homegrown (and inspirational) Dinos.

This is about something that concerns you.

Something of BIG significance to ANY business.

Here it be:

Tickets for last night’s Game 6 started at $935.  That’s a cool g-note to sit in the bleachers.  And if you wanted to sit courtside to witness the Raps historic win?  $16K.  And let me ask you…if you were watching…did you notice any empty seats in that arena?

Here’s the point:

THERE IS SO MUCH MONEY OUT THERE.

It’s not even funny.

It undulates like a huge flowing ocean of yachts, sports cars and Prada bags.

And if you’re not getting as much of it as you’d like…

You’re only limited by your imagination.

One of the best business books The Muscle ever done read is Dan Kennedy’s No B.S. Marketing to the Affluent. In it, he describes how savvy business people are extracting exorbitant sums of cash from the market, eee gee:

  • Sam’s Club, which sells a $48,000 wine tasting trip to New Zealand – online
  • He describes staying at Disney hotel for $1,800 a night – and notes only two suites were left
  • Dean & DeLuca which offers a three-pound Candy Cane Christmas Cake – $135
  • Love your doggy? Why not pick up a leather dog bed from PostModernPets.com for $1,450

These are just a few of literally dozens of examples in the book (and they get crazier).  Few things will do more for your abundance mindset than to read it (and its companion No B.S Wealth Attraction for Entrepreneurs).  I’ve read both several times.

Here it is:

Instead of trying to figure out how you can afford to charge less, brainstorm how you can charge MORE, and simply add value.  Money flows toward good offers.

That’s where I come in.

You already do great things for your customers.

My job as a copywriter is to tell that story so we build so much value in your product or service that it becomes a “no-brainer” for folks to do business with you…and to buy MORE, and buy MORE OFTEN.

I’m using more emphasis than usual.

That’s how you can tell I’m passionate about this.

If you’d like to sell a whole lot more of something, more often, or sell it at a higher price, then let’s hop on a no-hassle Free Brainstorm Call to find out if we’re a fit.  You could be a mere sales letter, email campaign, or website critique away from funneling a few swimming pools worth of that money ocean in your direction.

Pay for your New Zealand wine-tasting trip here:

http://calendly.com/conorkel/emailincome

Just book it today as I’m taking projects several weeks out already, and my schedule quickly fills up.

And check it: there is no scarcity.  Especially not when you put the right offer…in front of the right people…using the right words.

Believe in abundance, and abundance shows up.

Happy Wealth-Attracting,

Conor “Louis Vuitton” Kelly

a.ka. The Muscle @ Marketing Muscle

The MYTH of hard work

Maybe you needed to hear this today:

It’s a video I made in 2017 about how all these social media gurus hype “hustle” and “grind” as though they were the be-all and end-all of entrepreneurship.  Yeah you need a certain amount of persistence.  No question.

But you also need vision.

And smart systems.

One of my early mentors liked to say that when you motivate someone who’s going downhill all you’re doing is speeding them up.   Instead, stop them.  And educate them.

On that note, here’s a little chicken soup for the slacker’s soul:

There’s a secret 9-word email being used by the world’s most elite marketers that is cashing in BIG for a few lucky list owners.  The best story I heard so far is one of my colleagues used it to sell a $50M super yacht.

Yes I know how weird that sounds.

But it’s also true.

There was a bit more back and forth required to close the deal, but that simple 9-word message initiated it.

Here’s the catch:

I’ve seen this work like gangbusters in some markets, and utterly flop in others.

What those “magic” 9 words are…

Whether your industry is a fit…

And literally dozens more high-level email tactics and strategies…

All are to be found “inside” your Free Brainstorm Call with Yours Muscularly:

http://calendly.com/conorkel/emailincome

The levers we need are all around us.  They’re the tiny marketing hinges that swing open big doors through which profits flood in.  Smart email and smart copy are two of the best examples in my battle-tested experience.

Less “hustle”…

More leverage.

Happy Slacking,

Conor Kelly

The Muscle @ Marketing Muscle

P.S. I’ve been rocking the Celtic red beard for a while but watching this video I’m wondering if it’s not time to go back to clean-shaven…decisions, decisions.

4 Books That Changed My Life

Confession time…

I’m really a nerd trapped in a strongman’s body.

I read voraciously, and when I do, I use a pen to underline important passages (no pocket protector for that pen…YET).  I read many things twice, even three times.   And once in a blue sunrise, I come across something that inspires me to read it over and over again.

These 4 books are like that.  I’ve read each of them at least five times.

This year, I shalt devour them once more.

To make a short story long, here they are:

1. Think and Grow Rich, by Napoleon Hill.  First published in 1937, it’s the best-selling personal development book of all time AND tops the reading list for most of the world’s wealthiest entrepreneurs.

But don’t be mistaken, this is not simply a book about how to get rich.  Andrew Carnegie hired Napoleon Hill to interview and stalk crazy successful humans like Henry Ford, Thomas Edison, and Theodore Roosevelt, to discover their methods and deliver the ultimate success philosophy.

What’d I tell ya?  That’s all kinds of cool.

(P.S.  Lately I’ve developed a preference for his later work, Grow Rich With Peace of Mind.  It’s more concise and is straight-up stacked with wisdom.)

2. The Magic of Believing by Claude M. Bristol.  Arnold Schwarzenegger, among others, has credited this book with changing his life.  And behold, the little Austrian boy has done okay for himself.

It’s sort of vomited onto the page with little direction in terms of chapter subheadings, but it’s filled from cover to cover with amazing stories that illustrate its core principles.

Truly an eye-opening read.

3. Psycho Cybernetics by Maxwell Maltz.  Dr. Maltz was a plastic surgeon.  He found that for most people, if you give them a facelift, a nose job, or remove a prominent scar, it would transform their entire personality.  But in some cases, even when the surgery had been successful, the patient would fail to notice ANY improvement in their appearance.

This led him to posit the existence of a self-image as separate from what we see in the mirror…and that the key to change lies in altering this self-image.

Deep stuff.

4. The Complete Works of Florence Scovel Shinn.  A contemporary of Napoleon Hill’s, she’s remarkable for being a woman in a field that – especially in the first half the 20th century – would have been uniquely male.

This one’s got a definite Christian bent (a lot of interpretation of the Bible), which might not be your cup of tea, but I still think it’s worth a mention.  I’ve given it to non-Christians who loved it so much it became their Bible.

She writes with a joyful tone and makes you feel playful about life.  It’s hard not to be charmed by her.  Also, her affirmations are great in dealing with fears and anxieties, and have guided me through some tough, valley-of-the-shadow-of-death type places.

By the way, you’ll notice not one of these was published any later than 1960.

There’s a method to my madness.

I like principles that have stood the test of time.

Anywhoo, put these on the reading list for 2019, or don’t.

Whatever minces your mackerel.

Just know that each of the above has helped me big time.

For further inspiration – and for email creation – follow the yellow brick road here to get your no-fuss Free Brainstorm Call:

http://calendly.com/conorkel/emailincome

But don’t delay.

I’m already booking projects several weeks out and my calendar is filling up.

Happy Reading,

Conor Kelly

 

 

 

Tryna figure out why the world is so cold

Here’s one for ya…

The other day I was doing a Google search and as I was typing my query one of the suggested searches in the drop-down menu was:

Tryna figure out why the world is so cold

(‘Tryna’ as in ‘trying to‘ in case, like me, you don’t always understand abbreviated English.)

And since Google’s suggested searches are often its most frequent searches I thought, “Dayum…all these poor S.O.B.’s out here…desperately wanting to make sense of the cruelty they’ve experienced.”

So sad.

Bit later I realized the phrase is a Mary J. Blige lyric.

Still…the world can be a cold place.  In business especially.  Until they know about you and your wicked ways, the market out there is VERY cold.  So what’s a late-adapting, spoon-fed Gen-X’er like me to do about it?

Simple…turn up the thermostat.

Allow me to explain:

I was recently asked how to sell to a resistant audience.  And while my first reaction was I’d never sell to anyone who’s resistant, I may have missed a beat in illustrating why – email.  Nothing works better than email for “warming up” an initially reluctant prospect.

Peep this.

You dangle a juicy bit of bait (something you know your market wants) and give it away free in exchange for an email address.  Then, you follow up.  Endlessly.  Until they either buy or unsubscribe.

(Btw, both of those outcomes are desirable.  More on that in a future installment.)

The Chinese water torture…the drip, drip, drip of your unrelenting emails eventually brainwashes…er, I mean wins them over to your way of seeing the world.  And by then the world is far less cold I assure you.

That’s when you get messages like (I’m paraphrasing, I’ve gotten many of these over the years):

Conor, you got me.  I had my doubts at first, but slowly everything you’re saying just started to make sense.  And I’m not one for blogs or emails usually.  Yours just hooked me somehow.  When can we talk?

You heard it here first.

How to persuade even the most brow-furrowing, arm-crossing skeptic.

Alright, that’s enough for now.

I’ll levitate down off my soap box.

If you’d like done-for-you emails that get customers to track you down, credit card in hand and eager to buy from you, then get your no-fuss, no-obligation Free Brainstorm Call to see if we’re a fit:

http://calendly.com/conorkel/emailincome

With any luck, you’ll never need to figure out why the world is so cold.

Happy Warming,

Conor Kelly

a.k.a  The Muscle @ Marketing Muscle