Let me show you what my middle finger does

My soon-to-be 7-year-old the other day…

In reference to her cross-country meet – which took place on a very cold, very wet October day here in Toronto – had this to say:

“It was so freezing yesterday…I kept thinking ‘I’ll show this wind my middle finger!’”

I rather like it.

It’s got a certain wisdom and youthful defiance to it.

(Cue the Twisted Sister, “We’re not gonna take it…”)

So I’ve decided I’m going to show more of the things that challenge me a Muscular middle finger.

I invite you to do the same.

It’s simple advice, but it applies almost anywhere.

(Key word: almost.  Use your own discretion on that one.)

Just a little Tuesday inspiration for ya.

And if you have a sales letter that’s not converting…or your emails aren’t getting as many opens and clicks as you’d like…or you’ve got a copywriter who prefers grandstanding on Facebook to turning in projects on time…

Then let’s join forces and show them four middle fingers, way up:

http://calendly.com/conorkel/emailincome

Happy Defying,

Conor Kelly

a.k.a The Muscle

Disrupting the copywriting guru hype machine

Got this note (unsolicited) from top business coach and client Matt Morse in response to a recent ‘copy critique’ I did for him:

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“I recently attended a 3-day ‘copywriting workshop’ with one of the industry leading copywriters… not long after, I had Conor do one of his signature 30-minute copywriting evaluations for one of our clients and I can tell you with absolute certainty that I received more than 10X the amount of value from Conor’s 30-minute video than I did from 3 full days at the copywriting workshop.”

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Here’s why I believe this is NOT an exaggeration.

First, I’ve sat in seminar rooms like this one that were all sizzle and no steak….

And ridden these gurus’ high-priced hype-train to nowhere.

Second, about ten years back I hired a copywriter/web conversions expert to critique my website.  Unless I’m mistaken, I paid him all of $275USD.  And it was honestly some of the best marketing training I’ve ever received.

Many of its lessons have stuck with me ever since.

One theory I have is this sort of critique is not mere theory.  This is someone picking apart and breaking down the specifics of your ad or offer (even your layout and other visual aspects, all things I cover as well), showing you how it can be better, and providing a detailed explanation for why.  In that sense, it’s more concrete and relevant – and thus easier to apply and remember.

Word to the wise:

This is not always true of course, but most courses or products that deign to promise you can walk in with the proverbial “blank page” and walk out with…

*A business

*A product you can sell

*A sales letter

*An email campaign

*A sales presentation

*Etc.

…Ignore the fact that there is a process to any of the above that usually involves more than a day, a weekend, a few fill-in-the-blanks templates, and goes beyond the limits of a group format.

You may not know this but I’m somewhat of a guru-whisperer.

I’m even able to interpret their mysterious speak.

What they really mean when they promise such things is “you’ll have even more work to do on Monday and will most likely STILL be confused about what to do”.

Alright, that’s enough fun for one day.

My decidedly un-hyped offer:

If you’d like me to perform one of my signature Instant Copy Upgrade reviews on your sales letter, website, or email campaign, let us begin the journey by booking your “no fuss” Free Brainstorm Call here:

http://www.calendly.com/conorkel/emailincome

You’ll be getting very specific, very detailed secrets I’ve used to help clients like Matt as much as double their web conversions.

Two things:

1. I make no guarantees about this.

I know my stuff.  You’ll see.  But much of this has to do with the dynamics of your market and your offer, none of which is within my control.

AND

2. If you don’t currently have a list…or buyers…or leads coming in…you’ll learn a lot, but it probably won’t help you much in the short term.  The best candidate for this is someone who is already doing marketing, getting traffic of some kind, and has at least some sales.

With that I bid you…

Forsake the guru hype-train.

Ride The Musclemobile instead.

See you on board.

Happy Discerning,

Conor Kelly

a.k.a. The Muscle

“The most engaging marketing email I ever received.”

A client just forwarded me this reply from one of his subscribers (in response to our latest broadcast email):

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“Hands down, this is the most clever and engaging marketing email that I have ever received. With the concise provision of useful free advice and the great humorous theme, it bespeaks a business that is competent and ready to help.”

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I’ve been trying to tell you…

This stuff ain’t just fake news.

If you do emails the way I teach you’ll get responses like this too.  And before you go “but this wouldn’t work in MY industry”, I’ve done something similar in about 12 different industries now.  This particular client does computer repair.

Now let’s say for the sake of argument he got zero sales from this email.

Even if that were the case, a very small percentage of people ever reply to broadcasts.  That means if this gentleman felt that way, you can bet others liked it too.  There’s enormous marketing capital in that.  It’s a deposit into the “bank balance” of the relationship.

Always remember:

Marketing is a process, not an event.

Just because they didn’t buy today doesn’t mean we should assume they won’t buy later.  In fact, I’d go as far as to say if they haven’t unsubscribed it is your duty as a marketer to follow up, follow up, follow up until they “buy or die”.

You don’t know what’s going on in their life right now.

They could buy in six months.

Two years even.

Funny enough, the same client did a run of similarly “clever and engaging” ads in local movie theaters a while back.  The ads no longer run but new customers still mention them today as their reason for coming in.  All of the above is why it’s risky to spurn this kind of feedback and also a sure fire way to discount your future bank balance.

Bottom line:

Be anything you want to be.

Just be memorable.

Anyway, such are my ravings for today.

If you’d like done-for-you emails that entertain, engage, and sell your product or service, catch a dope cyber wave and surf here to get your no-fuss Free Brainstorm Call:

http://calendly.com/conorkel/emailincome

I’m booking projects for mid-September now.

As a first step, find out if yours is a fit.

Happy Engaging,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

Consensual marketing

I was recently interviewed for Your 20-Minute Podcast with host David Brower and he asked me to compare and contrast email marketing v. Facebook marketing.  I said the key difference is your email subscribers have agreed to get promotional offers from you.  In that sense, it’s “consensual”.

Both parties are in on the dance.

On Facebook, you’re INTERRUPTING whatever else it is they’re there to do.  Thus, folks are less likely to be open to it.  We’ve all been the subject of unwelcome marketing advances, be they ads invading our social media feeds, spam, or telemarketing.

Being a welcome guest in your prospect’s inbox is another beast altogether.  It flips the sales conversation.  Puts you in the driver’s seat.  When they’re ready to buy, you get fewer objections and a lot less price resistance.  At that point, it’s more of a question of “fit”.

Here a few more tasty morsels that dropped in this interview:

*The amazing true story about the time I discovered the transformational power of email marketing (2:30)

*Why you should NEVER attempt any marketing without doing this first (12:10)

*The simplest way to attract the exact type of clients you want to work with (5:29)

*A weird (but effective) tip for attracting more referrals (11:10)

*The single most-important “mindset shift” that almost guarantees you’ll be successful with your email marketing (9:21)

*An almost fool-proof way to make writing emails (and any other form of promotion) about a 100 times easier (13:33)

*The #1 mistake professionals like chiropractors, personal trainers, and dentists make with email (14:58)

*And more!

Enjoy them as Tapas, or devour the entire 19.36-minute enchilada here:

https://www.davidbrowervo.com/275-conor-kelly-an-email-marketing-expert/

And if you’d like your customers to warmly receive your entreaties to do business with you, learn more about all the weapons of mass persuasion I’ve got by requesting your “no fuss” Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

Happy Listening,

Conor Kelly

a.k.a.  The Muscle @ Marketing Muscle

 

When stars like Brad Pitt and Leo DiCaprio crap the bed

Behold:

During my brief YouTube career I was known as the “one-take wonder”.  Alright fine.  I gave myself that nickname.  But STILL, many of the charming videos you’d find on my channel were captured in their full glory on the very first take – with no rehearsal.

There was, of course, one very notable exception ten years ago.

On this day, it took me a full 90 minutes to capture a 4-minute intro video to our Fitness Bootcamp.

I just couldn’t get the words out.

I was a total mess.

Why do I bring this up?

I recently saw a clip of Brad Pitt, Leo DiCaprio, and Margot Robbie where each of these great actors copped to the same thing happening to them at one point in their career…except with a hundred people on set, a famous director, and one day’s production budget on the line.

Yeesh.

Point being if it can happen to them…

It can happen to anyone.

Nothing to do at that point except “re-up” and try again.

The lesson?

When things go wrong, don’t go with ‘em.  You can let it get you down…or you can shake your head, get a self-entertaining smirk, go wow that was bad…and write an email to your list about it that makes you sales.

Exhibit A: About a week after my case of verbal constipation we put it on display by releasing a mighty humorous blooper reel that both got attention and garnered a new sign up.  Also, note that here I am not so subtly going back to that well once more.

As the saying goes, “nothing bad ever happens to a writer.”  Indeed, anything “bad” that happens to you can be turned into a story that sells your product or service.  You can also use others’ when-things-went-wrong anecdotes, per my shout out to the esteemed thespians above.

These types of stories are inherently interesting.

If you’d like some help with this, get your “no fuss” Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

Tell The Muscle your troubles…

I’ll immortalize them in tales that win you profits.

And THAT’S turning a frog into a prince.

Happy Mistaking,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

10K in contracts from a 10-word email?

I spoke some moons ago about a secret 7-word email that is cashing in for the lucky few business owners who are “in the know”.

Truth is, it’s not always exactly seven words.

But not long after, I used this same concept to net my client 10K in contracts using 10 words.

And that’s not all folks…

I often talk about other less obvious benefits of email marketing.

For the same client, a software solution that lets health providers do home visits (and manage scheduling, billing, and charting through the app) I sent out an email a while back that got a very interesting response.

It turned out the head of alumni relations with the Canadian Chiropractic College was on the list, and he wanted to talk about offering the client’s service to thousands of chiropractors across the country.

We’ve since inked a partnership…one that will likely be worth a lot more than ten thousand over the next few years.

Here’s the point:

You never know who’s listening.

When you’re consistently “putting yourself out there” and demonstrating your leadership each day or each week in your emails, it makes you magnetic to opportunity.

Over the years I’ve gotten referrals, requests for speaking engagements, overtures for lucrative joint ventures…all because someone forwarded one of my emails, or someone “unexpected” was already on my list.

It doesn’t happen every day.

But it DOES happen.

The key is you can’t be boring.  Your emails must offer interest, humor, valuable content, inspiration or all of the above.  In short, they must be forwardable.

If you’re not sure how to create that effect (or simply don’t have the time to pump out regular emails)….

Or if you’d like emails that can rack up sales to the tune of a thousand bucks per word (which I obviously can’t guarantee, but it’s possible depending on list size and the other dynamics of the offer)…

Then take your horse to the Old Town Road, request your “no fuss” Free Brainstorm Call, and let’s riiiide it ‘til we can’t no mo’:

http://calendly.com/conorkel/emailincome

Happy Riding,

Conor Kelly

a.k.a The Muscle @ Marketing Muscle

P.S. I’ve done something VERY specific and very formulaic with this email.  See if you can catch it.  I’ll soon be releasing a new product which shows you exactly how you can do this in your emails too…if’n you reckon DIY is your speed.

Stay tuned!

Lift weights to not die (new research)

Heya.

Don’t blog on health topics as much lately, I know.

If you want all the latest and greatest from the world of The Conz, I’m publishing weekly updates here:

https://emailmarketingmuscle.com/freetips

Alright, let’s get rolling with the reason for my post today:

Keeping you alive.

Yes, this is LIFE-SAVING content.

Specifically, I want to cover two new studies that give further props to the power of strength training as we age.  Study numero uno is an analysis of the link between strength, muscle, and mortality.  Researchers at Indiana University assessed 4,400 adults (ages 50 and up) for their strength and muscle mass.

Testing them betwixt ’99 and ’02, they revisited the participants in 2011 to find out which of them had kicked the proverbial bucket.

Here’s what they found:

23% met (one definition) of low muscle mass.

19% were rated “low strength”.

Those in the second category were more than twice as likely to have gone on to greener pastures.  And in an interesting twist, being a member of the “swolefully-challenged” low muscle group had little impact.  But, souls who met BOTH criteria we’re 2.66 times more likely to meet their maker.

Now I wouldn’t take that to mean preserving lean muscle doesn’t matter.

For one, strength and muscle generally correlate.  And don’t forget this is not a qualitative reading.  The impact of muscle on both hormonal health and brain health (and the resulting boost to quality of life) are to be ignored at great peril.

So that’s the first one.

#2 is more about the perception of the importance of strength training.

You see, while public health guidelines include strength-promoting exercise, it’s usually in the context of avoiding frailty more so than extending life.  In this study, survey results from 80K adults in England and Scotland in the 90’s were compiled.  Our Brits and Scots who reported doing ANY strength training were 23% less likely to die…and 31% less likely to die of cancer.

Where does that leave us?

The rumors about the benefits of resistance training are true.

(Merely listing them could fill this email.)

But I figured I’d lay down a trail of bread crumbs for any stubborn hold outs.

Truth time: lifting weights is not the only way to do this…it could be e.g. bodyweight exercises like pushups or squats…that said, weights are my recommended method due the stabilization required (this works smaller supporting muscles) and how easy it is to create balance between muscles.  Result: healthier movement patterns.

If you would like help with any of the above…

You can’t hire me to be your trainer right now.

[Tear.]

However I have someone working alongside me now.

And he’s fantastic.

If you’re interested in doing a few sessions with a trainer to create a “Conor approved” program (or to work out long-term, as most clients do), reply to this email or send me a text at (416) 826-4844 and we can arrange a quick chat to talk about your fitness goals and see it it’s a fit.

Lift Long & Prosper,

Conor Kelly

P.S.  Not satisfied with bread crumbs?   Get the whole gluten-free loaf here:

Should you lift heavy weights if you’re older?