More proof of my muscular email ways today, this time from chiropractor to elite athletes, Dr. Kevin Arnold:
“I liked Conor Kelly’s writing a lot. It led to appointment bookings and sales of orthopedic pillows fast! It contained relevant, accurate content that educated my patients and strengthened their relationship with the Clinic.
Conor is a knowledgeable and supportive professional. He quickly identified my needs and was responsive to them.
The bottom line: Conor’s marketing services helped me to engage my current patients and resulted in more appointment bookings and health product sales. I would highly recommend him.”
To Kevin’s point about fast “back end” sales of orthopedic pillows…
This is one of the facts of email marketing I’ve long appreciated. Many businesses have plenty of emails in their database that they seldom, if ever, use. But here’s the 411: once you get your subscribers on board as far as hearing from you and reading your emails, you can more or less sell them anything. Then, your “problem” becomes finding new things they want to buy.
Your email list is the gym.
Sending them regular emails is the workout that keeps your back end both full and shapely.
Indeed, another client told me not long after we started his email program last year that he wished he’d done it years ago.
If you go to Page 82 in my book Stealth Email Secrets you can see me break down an email I wrote for Dr. Kevin that reveals little-known secrets for converting even the most ardent of non-believers to your cause.
(Includes a special way of doing testimonials that lets you slip past your prospect’s “sales defenses” undetected. Am I using this tip here? Get the book to find out.)
Not to mention (or TO mention) the book shows you seven more ways to write emails that give people almost no choice but to buy from you. Plus, they’re easy to do and don’t require a lot of time.
Could you use more sales right now?
Grab your copy from Amazon today:
Paperback is 40% off at the moment.
(Personally, I’d ALWAYS rather a physical book in my hands. Guess I’m old-fashioned that way.)
But the party won’t last forever.
In fact, I’m thinking of raising the price again soon.
Might as well learn these skepticism-smashing secrets while the DJ’s still laying down beats: