All of this lately reminds me of a story.
At the time of the great Northeast blackout in ’03, I was renting a basement apartment from a Russian family in Richmond Hill. They were sweet, red-cheeked little dumplings with much love for The Muscle.
Even had a pet name for me:
It’s a Russian toy shaped like a naked baby.
Many stores were closed due to the power outage, so they insisted I come upstairs for a bite. The family’s Babushka (Grandmother) brought forth a large crystal plate. From what I could tell, it contained a gelatin substance with random floating chunks of mystery meat (which I later discovered is traditionally pig’s feet, cow’s feet, or chicken feet).
[Akwardly] Ah ha ha! Yummy…
Being the Canadian paragon of politeness that I am, I powered through. I took spoon to splotch, and went at it like a champ. And with my eyes watering from suppressing the gag reflex, I politely asked for more bread, hoping to relieve some of the violent siege on my senses.
During this gustatory power struggle, I noticed the oldest son downing the meat-flavored jell-o like it was chocolate cake. “What the…? Is he enjoying this??” I thought, as I nodded, forced a smile with high eyebrows, and flashed a thumbs up.
That experience drove home for me how varied taste can be.
Same basic DNA shared between us…but our amigos in other cultures will gladly shovel into their mouths forkfuls of fat which we’d normally discard AND vaporize with dish cleaners powerful enough to thin paint.
What does this have to do with you?
First, it’s just an entertaining story.
And we could all use more of those right now.
Second, the most common objection I get when encouraging business owners to up the frequency of their emails is,
“But I don’t want to annoy my customers.”
Here’s the thing:
It depends WHAT you’re sending them.
If you’re serving up the equivalent of ‘Mousse au animal-foot-fetish’ to North Americans, per above…then yes, more is not better. But consider a different example: Imagine your favorite food is chocolate chip cookies. And every day I show up to your house in the afternoon with one freshly baked chocolate chip cookie, just how you like it.
How quickly are you going to love seeing me and hearing from me?
The point is to send them emails they like.
Then you almost can’t send them too many.
With that in mind, if you’d like a simple system for writing emails that your subscribers love reading AND buying from, then my new book Stealth Email Secrets might just keep you teetering on the edge of your seat.
It reveals no less than seven “magic” formulas to write emails that let you make more sales (and build more customer loyalty) at the push of a button. (HINT: I’m using one right now.)
And if you buy it now and turn to page 52, I show you a little-used secret that, if you do it correctly, can make your emails almost impossible to ignore. In fact, if you’re not currently doing this, chances are good you are losing readers every time you hit ‘send’.
Grab your copy from Amazon to read about this secret today:
Also, I just knocked 40% off the price of the paperback (Kindle is just $9.99).
Personally, I’d always rather have a physical book in my hands.
Call me old-fashioned.
I know you might prefer that too and understand many folks are tightening their purse strings right now so figured I’d help out. I also know that for some this could be potentially business-saving information. You can thank me by leaving an absolutely glowing review, should you feel so inclined. 😉
However, I won’t be keeping the price this low forever.
Don’t wait, get your copy now so you don’t miss out:
And if you’re ever confronted with intestinal Russian roulette like I was, remember: loads of bread and water, minimal chewing, and SMILE…you can do this!
Conor “Naked Baby Doll” Kelly