I want to corrupt you

I’ll admit:

I get my jollies seeing these social media guru types and their shenanigans.

So when one of this bizarre breed posted in my LinkedIn feed about “transparency” and “authenticity”, I got to thinking…

First, I fear those are becoming buzz words and rapidly losing all meaning.  Second, it’s ridiculous that anyone would need help on how to be authentic.  Third, he claims he’s the same guy whether he’s on social media, or with friends, or with the in-laws, or with clients.

Newsflash: that’s not transparency.

That’s insanity.

I’m no shrink but that might even make you a bit of a sociopath.

(Yes I realize a few emails ago I encouraged transparency.  I never meant TOTAL transparency.  Please…for all of our sakes, keep some mystery.  Go here if you want the gist of that lovely message: The Howard Stern method of dealing with critics)

Psychologists know well we all wear different personas.

It’s healthy.  It’s called being socially aware.  It’s true that as I get older, I’m less inhibited and more likely to speak my mind (and not give a crap about it either)…but there’s still work Conor, Dad Conor, spending time with buddies Conor, on a date Conor, etc.

If they were identical it would lead to some interesting outcomes I bet.

Besides that, what he’s pushing is patently false.

All of the big social media types are doing some kind of persona.

Marketing gurus, celebrities, well-known business people – all have deliberate and well-managed public images (and they often pay consultants big bucks to help them with this).   It’s not that they’re not being themselves; it’s that they’re amplifying certain aspects of their personality to suit the brand or image they’ve – key word – strategically chosen to create.

Teach that.

Not this other garbage.

Thus, let it be said The Muscle is not an “influencer”.  Don’t be influenced.  I’m a corruptor.  Be corrupted.  It’s much more profitable, let me assure you.  Mindless gurus like this – if you let them influence you – will have you spinning your wheels faster than a sports car in a blizzard.

Instead, create a persona people enjoy.

(So says, ahem…The Muscle.)

This is naught more complicated than putting the spotlight on selected parts of you (which are yet true to you…just maybe pumped up a bit for dramatic effect) and weave this thread throughout the narrative of your marketing.  Your personal uniqueness then becomes like a trademark that stamps all of your messaging and helps you stand out.

Besides, if you have to keep reminding everyone you’re authentic, is that still authentic?

Alright, rant over.

Bottom line:

Never email while under the “influence”.

If you’d like to profit from my corrupt ways…

And get done-for-you emails that feel authentic to you but nevertheless sell you better than “having-beers-with-friends” you…

Let’s start with a “no-fuss” Free Brainstorm Call.

Come over to the Dark Side here:

http://calendly.com/conorkel/emailincome

Note that I’m not available to start projects right away (as I’m busy with my other clients’ projects), so the sooner we figure out if it’s a fit, the sooner we can get your awesomeness into the queue.

That’s my bit for today.

Happy Influence-Resisting,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

My new dating strategy for 2019

Dating’s changed in the last decade.

There’s online dating, tindering, bumbling…

But what is there for the discerning gentleman who’s ready to consider, shall we say, a more strategic approach?

Here’s the idea in a nutshell:

You place a personal ad in the classified section of a local magazine.  Do a bit of research before selecting which one.  For instance, if you’re looking for an executive or a professional you might try a board of trade newsletter.  You’ll catch a different type of fish in that pond than in the local dailies.

In your ad, describe your value proposition.

What are YOU bringing to the table?

What features and benefits?

Are you a successful lawyer?  Six-foot-two and built like a Greek God?

Put that in there, along with a one-liner about your ideal mate:

“Seeks erudite, worldly, fun and sporty woman for general dating and romance.”

Using words like erudite, worldly, and sporty helps qualify your prospect.  Any woman that self-identifies with these traits is likely to be educated, well-established and into some form of physical activity.

Then, you need a call-to-action, eee gee:

“Visit this website for more info: eligiblebachelor.com.”

The website is your landing page.  Here again, you want to reassure her she’s in the right place.  Restate your value.  Maybe upload a couple of well-chosen pics of you, and maybe with other people who look like they’re having fun.

That’s your “social proof”.

Next, you need to fill in the blanks about your target market.  Is she a single mother, or a career woman with no kids?  Be specific.  The more it resonates, the more she’ll become interested.  Less compatible candidates will disqualify themselves.  This saves you the trouble of doing it.

And the final test?

Another CTA:

“If you’d like to start a chat, fill out the form on the right.”

This form might ask her to provide a picture, a brief bio, and what she’s interested in.

Finally, you look over all your web submissions.  You’re now in a position to pick and choose who you want to learn more about.  And with your landing page (which is really a sales letter) you’ve made her jump through so many hoops that when you do finally make “first contact”, she’s excited to hear from you.

What say you?

I might be on to something here.

Either that, or I’ve been working too much and it’s encroaching on my personal life…

The ways of love may be mysterious, but the ways of marketing, thankfully, are not.

To effortlessly make new love connections with a steady stream of your best clients, request your Free Brainstorm Call with Yours Muscularly over yonder:

http://calendly.com/conorkel/emailincome

Happy Dating,

Conor Kelly
a.k.a. “The Muscle” @ Marketing Muscle

P.S.  I’m clearly having fun with the above but it’s also one of the most succinct explanations of direct-response marketing you’ll ever come across.  Word to the wise: I’d print this out, read it over 10 times, and put aside 30 minutes to brainstorm how you can apply this to your business.

P.P.S. As the late, great marketing genius and hall-of-fame copywriter Gary Halbert once said:

“There are very few problems in life that can’t be solved with a good sales letter.”

Tell The Muscle your problems:

http://calendly.com/conorkel/emailincome 

3 email types that sell better than Captain Picard skull caps at a Star Trek convention

Here’s the deal:

One of my big goals this year is list-building.

With that in mind, I’m going to make you a very simple offer today.  If you’re enjoying all the content on this site, I invite you to join my email list here:

https://emailmarketingmuscle.com/optin

And, to “ethically bribe” you to do this right now, if you forward me your confirmation email to conor@conorkelly.com, before tomorrow June 22nd at 11:59PM EST, I will send you a brand new video breakdown I just created…

“Three emails that converted BIG and why”

In the video I’ll break down three of my most successful emails…pull back the curtain to reveal the inner psychology that made them so effective…and explain how you can model them to make more sales today.  You’ll get very specific, very detailed secrets I use to create high-converting emails – pretty much “on command”.

If you haven’t seen one of my video breakdowns, you’re in for a treat.

I do these for clients all the time – often to rave reviews.

Which makes me think I should do more of this type of thing for you.

Note to self.

Anyway, if you currently do anything with email this could be some of the most valuable marketing training you get all year.  Even if you don’t, you’ll still learn a lot.

And the price is right.

Once more:

  1. Get your friend (a legit business owner) to sign up for my list here:

https://emailmarketingmuscle.com/optin

2. Your friend sends me their confirmation with your email in it by Monday June 24th at 11:59PM EST.

3. You get a very rare, kickass email marketing training that you can’t find anywhere else and can use as soon as today to make more sales.

But don’t dilly-dally.

I won’t be making this offer again.

Once it’s gone, it’s gone.

Happy Profiting,

Conor Kelly

a.k.a.  The Muscle @ Marketing Muscle

Never do this on your website’s pages

Copywriting tip today.

One of the things I’ve been getting a lot of lately is sales page critiques.

In a recent consultation, it came out that one of the owners of the business had some pretty unique experience related to the product they were selling.  In fact, I’d go as far as to say he’s so uniquely qualified to do this sort of thing, that if you were in their market and you knew about him, you’d never consider going anywhere else.

Yet, these credentials were buried at the bottom of the page.

I didn’t even see them at first.

This comes back to what marketing genius and all-time copywriting great Gary Halbert taught about why you must “prepare people to believe”.

You see, we learn that selling is about benefits.

People “buy the hole, not the drill” and all that jazz.  So that’s what many business owners do…throw a bunch of benefits on the page with an order button.

And that can work to some extent.

But without context…your benefits won’t have anywhere near the same ability to tug at your prospect’s wallet.  Per Gary The Great…you’ve got to prepare people to believe your claims.  And until you have their belief, you won’t command their attention.  Your prospect could feel pretty “meh” regarding your offers at that point…a dire situation for any salesperson.

A caveat:

Overdo credibility and it can cost you sales.  There’s a delicate balance to be observed here that the best copywriters know how to push and pull on like a seductive dance.

All that’s to say if you’ve got a sales page you’d like my feedback on, go here to book your Free Brainstorm Call:

http://calendly.com/conorkel/emailincome

I’m currently booking projects three weeks out (so I won’t have time to work on a more detailed critique until at least then)…but if you reply today we can figure out if it’s a fit and get you in the queue.

Yarrrr, that’s all for today.

Powerful lesson she be.

Belief is like oxygen to your copy.

Start with why they should believe you…

And never leave a benefit stranded.

Happy Claiming,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

The MYTH of hard work

Maybe you needed to hear this today:

It’s a video I made in 2017 about how all these social media gurus hype “hustle” and “grind” as though they were the be-all and end-all of entrepreneurship.  Yeah you need a certain amount of persistence.  No question.

But you also need vision.

And smart systems.

One of my early mentors liked to say that when you motivate someone who’s going downhill all you’re doing is speeding them up.   Instead, stop them.  And educate them.

On that note, here’s a little chicken soup for the slacker’s soul:

There’s a secret 9-word email being used by the world’s most elite marketers that is cashing in BIG for a few lucky list owners.  The best story I heard so far is one of my colleagues used it to sell a $50M super yacht.

Yes I know how weird that sounds.

But it’s also true.

There was a bit more back and forth required to close the deal, but that simple 9-word message initiated it.

Here’s the catch:

I’ve seen this work like gangbusters in some markets, and utterly flop in others.

What those “magic” 9 words are…

Whether your industry is a fit…

And literally dozens more high-level email tactics and strategies…

All are to be found “inside” your Free Brainstorm Call with Yours Muscularly:

http://calendly.com/conorkel/emailincome

The levers we need are all around us.  They’re the tiny marketing hinges that swing open big doors through which profits flood in.  Smart email and smart copy are two of the best examples in my battle-tested experience.

Less “hustle”…

More leverage.

Happy Slacking,

Conor Kelly

The Muscle @ Marketing Muscle

P.S. I’ve been rocking the Celtic red beard for a while but watching this video I’m wondering if it’s not time to go back to clean-shaven…decisions, decisions.

5 reasons why every author should market themselves with email

Dear Fellow Writer,

If you’re an author who’d like to build a following, sell more books, and be seen as the go-to person in your industry, then this article will show you how – by using simple emails.

Without further ado, here are 5 reasons why every author should market themselves using email:

 

REASON #1: Publishing has changed.

The Internet (and Amazon) have changed the publishing game.  Gone are the days of big advances or publishers putting major marketing bucks behind a book launch.  In fact, unless you’re already a celebrity of some kind, the expectation is you’ll market your own books, whether you choose to self-publish or not.

So why would you choose to market yourself with email?

Everything’s moving online.  Heck, people are even ordering groceries from Amazon now.  And online, email is king.  No other medium on the World Wide Web is putting more sales into spreadsheets than email.  As Forbes reported in June 2018, email marketing is not dead at all.

Not everybody checks Facebook every day, but the average person checks their email five times per day.  Email is pervasive, global, and foundational to way we communicate as a culture.  And it will be for the foreseeable future.

Email has the highest ROI of any form of marketing (4300% according to The Direct Marketing Association).  Fully 60% of business owners say email is their most profitable marketing channel.  And according to McKinsey, a consultancy, you’re about 40% more likely to get a customer from email than from social media.

So the real question is what is it costing you not to market yourself with email?

 

 

REASON #2: Build your audience.

There is simply no better way to build a rabid following than with email.  While Facebook claims 2 Billion accounts…a full 25% of those are fake.  Email, on the other hand, boasts a hefty 6.32 Billion active accounts, making it 5x bigger than Facebook.

But the #1 reason to build a thriving email list?  You OWN your list.  It’s yours.  You can download that sucker and re-upload it somewhere else.  You can communicate with your list in the manner of your choosing.  There’s no one who can tell you otherwise.  And there’s no one who can take your list away from you.

You don’t own your social media followers.

An email list, especially a responsive one, is an asset.  Arguably the best asset you can have.

If you want to establish yourself as a leader, and the go-to person in your niche, the fastest way to do that is by regularly publishing high-quality content to a loyal legion of “fans”.  It becomes your “platform” for getting published and selling books, or whatever else you want to sell.

 

REASON #3: Sell more books.

You can engage, motivate, inspire, and SELL in ways you never could using social media.  All of this as a welcome guest in their inbox.

The best analogy I’ve heard for how to do this comes from email marketing great, Matt Furey.  He said to think of talk radio hosts like Howard Stern and how they’ve built they’re audiences.  Every day (or every week) your subscribers tune in to your “show” because they want the latest.  They want to read what you have to say.

Bottom line, your readers become more loyal to you with every email you send.

Imagine your favorite food is chocolate chip cookies. And every day I show up to your house in the afternoon with one freshly baked, chocolate chip cookie, just how you like it. How quickly are you going to love seeing me and hearing from me? The answer is almost immediately. When you do email marketing the right way, the result for your customers is the same.

 

REASON #4: Sell more other stuff.

Are you ready for the best part?  Once you have a throng of loyal subscribers, you can pretty much sell them anything.  They’re already sold on you.  In addition to your books you can offer events, courses, and high-ticket coaching programs.  Whatever you’re passionate about that you also know your followers want.

In this way, you mine the “acres of diamonds” in your backyard. You build out your suite of products and services to dramatically grow your income.  And your marketing dollars stretch further with email.  That’s because the relentless “drip marketing” effect nurtures the relationship and improves sales on the “back end”.

 

REASON #5: Attract other marketing opportunities.

Finally, email done well attracts other marketing opportunities.

I can’t tell you how many times I’ve received referrals, requests for speaking engagements, or created joint venture partnerships, simply because someone on my list forwarded one of my emails.

The key is to be interesting.  If you’re interesting, you’ll get noticed.  When you get noticed, this will attract opportunities that were never even on your radar.  That’s when the journey gets really fun!

 

“But won’t I annoy people with too many emails?”

If your current emails are simply telling your customers and prospects about promotions and things going in your business, you shouldn’t be sending 1-2x per month, you should never be sending.

Why?

Because the best email marketing programs make the emails about the customer, not the business. They speak to their interests, attracting their attention and then gently compel them to buy more of your products and services. It’s a win-win. The customers love reading the emails, and your business wins because every email you send increases profits and revenue.

More than 60% of customers (those 25 or older in particular) would prefer to be contacted by brands via email (Adobe “Email Use 2017 – US Report“, 2018).  It is possible to get people “hooked” on your particular brand of emails.  Why not give them their regular dopamine rush?

 

CONCLUSION

If you want to grow your status as an author, email is the way to do it.  It establishes your positioning, and lets you sell more based on the credibility you’re building.  But here’s the catch:  Copywriting – i.e. writing to sell and persuade – and email marketing are different skill sets than most authors who write content, possess.

I know plenty of authors who’ll email their list a weekly article or something, but they’re not making many sales.  If you have a passion for learning copywriting, I encourage you to pursue it.  If not, it’s easier than you think to hire a professional copywriter like me.  Sure, the best of us aren’t cheap.  But the results are astronomical.  Having great copy in your emails and on your sales pages can literally transform your business overnight.

You’re a writer.  You get it.  Words matter.  And high-converting words make all the difference.

Good luck on your email marketing journey.  It’s a rewarding one, I promise you.

And if there’s anything I can do to help, it would be my pleasure.  Simply book your no-stress, Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

 

ABOUT CONOR KELLY

Conor Kelly is a leading copywriter, email marketing specialist, and publisher of the “Small Business Marketing” Newsletter.  He also publishes daily email marketing tips on his website at http://www.ConorKelly.com .  He specializes in helping authors, speakers, and coaches sell more books, courses, and high-ticket coaching programs.  His emails are read by people all over Canada, The U.S.A., Europe, and Africa.

4 Books That Changed My Life

Confession time…

I’m really a nerd trapped in a strongman’s body.

I read voraciously, and when I do, I use a pen to underline important passages (no pocket protector for that pen…YET).  I read many things twice, even three times.   And once in a blue sunrise, I come across something that inspires me to read it over and over again.

These 4 books are like that.  I’ve read each of them at least five times.

This year, I shalt devour them once more.

To make a short story long, here they are:

1. Think and Grow Rich, by Napoleon Hill.  First published in 1937, it’s the best-selling personal development book of all time AND tops the reading list for most of the world’s wealthiest entrepreneurs.

But don’t be mistaken, this is not simply a book about how to get rich.  Andrew Carnegie hired Napoleon Hill to interview and stalk crazy successful humans like Henry Ford, Thomas Edison, and Theodore Roosevelt, to discover their methods and deliver the ultimate success philosophy.

What’d I tell ya?  That’s all kinds of cool.

(P.S.  Lately I’ve developed a preference for his later work, Grow Rich With Peace of Mind.  It’s more concise and is straight-up stacked with wisdom.)

2. The Magic of Believing by Claude M. Bristol.  Arnold Schwarzenegger, among others, has credited this book with changing his life.  And behold, the little Austrian boy has done okay for himself.

It’s sort of vomited onto the page with little direction in terms of chapter subheadings, but it’s filled from cover to cover with amazing stories that illustrate its core principles.

Truly an eye-opening read.

3. Psycho Cybernetics by Maxwell Maltz.  Dr. Maltz was a plastic surgeon.  He found that for most people, if you give them a facelift, a nose job, or remove a prominent scar, it would transform their entire personality.  But in some cases, even when the surgery had been successful, the patient would fail to notice ANY improvement in their appearance.

This led him to posit the existence of a self-image as separate from what we see in the mirror…and that the key to change lies in altering this self-image.

Deep stuff.

4. The Complete Works of Florence Scovel Shinn.  A contemporary of Napoleon Hill’s, she’s remarkable for being a woman in a field that – especially in the first half the 20th century – would have been uniquely male.

This one’s got a definite Christian bent (a lot of interpretation of the Bible), which might not be your cup of tea, but I still think it’s worth a mention.  I’ve given it to non-Christians who loved it so much it became their Bible.

She writes with a joyful tone and makes you feel playful about life.  It’s hard not to be charmed by her.  Also, her affirmations are great in dealing with fears and anxieties, and have guided me through some tough, valley-of-the-shadow-of-death type places.

By the way, you’ll notice not one of these was published any later than 1960.

There’s a method to my madness.

I like principles that have stood the test of time.

Anywhoo, put these on the reading list for 2019, or don’t.

Whatever minces your mackerel.

Just know that each of the above has helped me big time.

For further inspiration – and for email creation – follow the yellow brick road here to get your no-fuss Free Brainstorm Call:

http://calendly.com/conorkel/emailincome

But don’t delay.

I’m already booking projects several weeks out and my calendar is filling up.

Happy Reading,

Conor Kelly