In my last email I let you in on my ultra-secret New Zealand source for web design/layouts that convert visitors to clients at a very high rate.

I even gifted you a rare chance to have him “scour” your website for free:

http://attentionthievery.com/scour/giveaway/

One of the things that immediately lept out at me when I first discovered Bnonn Tennant is how well he employs one the four “magic” action drivers of email I cover in my book Stealth Email Secrets:

Personality.

For example, he doesn’t shy away from celebrating several aspects his country’s “lore”, noting that he lives just 30 minutes away Hobbiton (the set built for the mythical village in the Lord Of The Rings movies)…and using the acronym FRODO in distilling his web-visitor-converting ways.

One of the tips I learned from Bnonn in that fateful web critique he did for me 10 years ago is to bestow your “buy now buttons” (or buttons for any other action) with a TACTILE quality.

This means that when someone hovers over your button, it should feel clickable.

It could change color.

It could morph in shape.

Or it could be as subtle as a slight shift in the image.

(If you go to the link above and place your cursor over the blue ‘enter the draw’ button, you’ll see what I mean.)

Point being, images that are static have less touch to them…

…And are therefore less likely to get clicked.

(Also, the Kiwi pronunciation of the word ‘tactile’ is so cool it should be all the incentive you need to enter the draw.) 🙂

Anyway, that’s just a hint of what you’ll discover should your name be pulled from Bnonn’s hat.

For your chance to win a free web critique with my New Zealand secret (a $299 value) go here:

http://attentionthievery.com/scour/giveaway/

We haven’t set a formal deadline, but Bnonn won’t be keeping this page up forever.

(At some point soon he’ll need to pull it down and do the draw.)

So if you’re interested, act now.

Happy Converting,

Conor Kelly