Tag: new zealand

Hobbits and buy now buttons that change color

conorkelLeave a comment

In my last email I let you in on my ultra-secret New Zealand source for web design/layouts that convert visitors to clients at a very high rate.

I even gifted you a rare chance to have him “scour” your website for free:

http://attentionthievery.com/scour/giveaway/

One of the things that immediately lept out at me when I first discovered Bnonn Tennant is how well he employs one the four “magic” action drivers of email I cover in my book Stealth Email Secrets:

Personality.

For example, he doesn’t shy away from celebrating several aspects his country’s “lore”, noting that he lives just 30 minutes away Hobbiton (the set built for the mythical village in the Lord Of The Rings movies)…and using the acronym FRODO in distilling his web-visitor-converting ways.

One of the tips I learned from Bnonn in that fateful web critique he did for me 10 years ago is to bestow your “buy now buttons” (or buttons for any other action) with a TACTILE quality.

This means that when someone hovers over your button, it should feel clickable.

It could change color.

It could morph in shape.

Or it could be as subtle as a slight shift in the image.

(If you go to the link above and place your cursor over the blue ‘enter the draw’ button, you’ll see what I mean.)

Point being, images that are static have less touch to them…

…And are therefore less likely to get clicked.

(Also, the Kiwi pronunciation of the word ‘tactile’ is so cool it should be all the incentive you need to enter the draw.) 🙂

Anyway, that’s just a hint of what you’ll discover should your name be pulled from Bnonn’s hat.

For your chance to win a free web critique with my New Zealand secret (a $299 value) go here:

http://attentionthievery.com/scour/giveaway/

We haven’t set a formal deadline, but Bnonn won’t be keeping this page up forever.

(At some point soon he’ll need to pull it down and do the draw.)

So if you’re interested, act now.

Happy Converting,

Conor Kelly

The New Zealand Web Conversion Secret

conorkelLeave a comment

A while back, The Muscle got props from a client re: one of his website critiques.

This client went as far as to say, “I received more than 10X the amount of value from Conor’s 30-minute video than I did from 3 full days at the [insert guru name here] copywriting workshop.”

I remarked on how that wasn’t all that surprising given I’d had a similar experience.

Here’s how I described it:

******

About ten years back I hired a copywriter/web conversions expert to critique my website.  Unless I’m mistaken, I paid him all of $275USD.  And it was honestly some of the best marketing training I’ve ever received.

Many of its lessons have stuck with me ever since.

******

A big reason for that is having a set of trained eyes pick apart your webpage (and make suggestions you then have to figure out how to implement) is more concrete than broad strategies or tactics.

Which leads me to the punchline:

That copywriter’s name is…drum roll please…Bnonn Tennant.  Bnonn is also a copywriting coach and web designer who helps you convert more of your website’s visitors to customers.

And even though you’ve probably never heard of him, he’s 100% brilliant at what he does.

He’s quarantining currently in scenic New Zealand (about 30 minutes away from Hobbiton…no joke) where he resides with his wife Smokey The Magnificent (as he calls her) and his “indeterminate” number of kids.

Well, Bnonn and I recently reconnected.

See, I wanted to find a way to introduce you to his “attention-thievery”, if for no other reason than I think you’ll benefit from knowing him.

Here’s what we came up with:

http://attentionthievery.com/scour/giveaway/

When you travel to the web address over yonder, you’ll be prompted to type in your email address to be entered into a draw for a free SCOUR audit (A $299 Value).

This is the exact same lovely service that Bnonn performed for me all those many years ago, and that I subsequently raved about.

According to the man himself:

“The audit will work for any page: a homepage, a landing page, an opt-in page, a sales page, a product page—the framework is specifically designed to be flexible enough that it will work on whatever page represents the biggest potential lift for you.  Your audit will be 15–25 minutes of clear, concrete advice on changes you can make to the page’s layout, look, and content, to lift your conversion rate.”

(Side note: Bnonn has a gift for presenting his tips in a memorable way.  Plus, the charming accent doesn’t hurt.)

If you scroll to the bottom of the page, you can watch an actual video of one such audit he did for a client.  Even if you don’t go for the draw I urge you to check it out; lots of marketing insights in that simple video.

Finally, when you enter you’ll also be added to Bnonn’s email list, which – listen to me now, believe me later – is a GOOD thing.

He’s one of the few marketers whose content I readily look forward to both ingesting and learning from.

Here’s that link once more:

http://attentionthievery.com/scour/giveaway/

You’re welcome. 😉

Happy Auditing,

Conor Kelly