I was recently interviewed for a podcast.
The interviewer was the lovely Corine La Font of Between The Lines.
(Who was also a tad sweet on The Muscle I might add).
The topic was “How To Build An Audience Using Simple Emails”, and once the little red light flashed “recording”, the value bombs began to drop.
Peep the highlights:
*Why the old marketing adage “the money’s in the list” is only half true (6:33)
*Is email dead? (7:54)
*Email is more personal than social media (12:40)
*The #1 reason to build a responsive email list (13:30)
*How to have more loyal subscribers and customers (15:15)
*Why “unsubscribes” are GOOD (16:24)
*The truth about the best frequency for emails and why you should never worry about “bothering” people (20:55)
*A simple way to segment your subscribers (22:43)
*What metrics actually matter to your success (25:55)
*A sneaky way to use subject lines to identify new marketing and product avenues (27:08)
*How we made a health clinic an additional 14K in the first month (30:16)
*How I use email to grow my business (31:21)
*The power of “soft” offers in every email (32:24)
*Why Marvel movies do better at the box office than DC Comics movies, and how you can use their secret sauce to grow your business (34:00)
*How in 15 minutes and with 6 simple questions you can discover a new way to make a lot more profit in your business (36:07)
*Keys to success (38:16)
Enjoy them a la carte or watch the full interview here:
P.S. Want me to take care of all of this “marketing stuff” for you? Get your stress-free brainstorm call to find out all that is possible for your biz by booking here: