4 Books That Changed My Life

Confession time…

I’m really a nerd trapped in a strongman’s body.

I read voraciously, and when I do, I use a pen to underline important passages (no pocket protector for that pen…YET).  I read many things twice, even three times.   And once in a blue sunrise, I come across something that inspires me to read it over and over again.

These 4 books are like that.  I’ve read each of them at least five times.

This year, I shalt devour them once more.

To make a short story long, here they are:

1. Think and Grow Rich, by Napoleon Hill.  First published in 1937, it’s the best-selling personal development book of all time AND tops the reading list for most of the world’s wealthiest entrepreneurs.

But don’t be mistaken, this is not simply a book about how to get rich.  Andrew Carnegie hired Napoleon Hill to interview and stalk crazy successful humans like Henry Ford, Thomas Edison, and Theodore Roosevelt, to discover their methods and deliver the ultimate success philosophy.

What’d I tell ya?  That’s all kinds of cool.

(P.S.  Lately I’ve developed a preference for his later work, Grow Rich With Peace of Mind.  It’s more concise and is straight-up stacked with wisdom.)

2. The Magic of Believing by Claude M. Bristol.  Arnold Schwarzenegger, among others, has credited this book with changing his life.  And behold, the little Austrian boy has done okay for himself.

It’s sort of vomited onto the page with little direction in terms of chapter subheadings, but it’s filled from cover to cover with amazing stories that illustrate its core principles.

Truly an eye-opening read.

3. Psycho Cybernetics by Maxwell Maltz.  Dr. Maltz was a plastic surgeon.  He found that for most people, if you give them a facelift, a nose job, or remove a prominent scar, it would transform their entire personality.  But in some cases, even when the surgery had been successful, the patient would fail to notice ANY improvement in their appearance.

This led him to posit the existence of a self-image as separate from what we see in the mirror…and that the key to change lies in altering this self-image.

Deep stuff.

4. The Complete Works of Florence Scovel Shinn.  A contemporary of Napoleon Hill’s, she’s remarkable for being a woman in a field that – especially in the first half the 20th century – would have been uniquely male.

This one’s got a definite Christian bent (a lot of interpretation of the Bible), which might not be your cup of tea, but I still think it’s worth a mention.  I’ve given it to non-Christians who loved it so much it became their Bible.

She writes with a joyful tone and makes you feel playful about life.  It’s hard not to be charmed by her.  Also, her affirmations are great in dealing with fears and anxieties, and have guided me through some tough, valley-of-the-shadow-of-death type places.

By the way, you’ll notice not one of these was published any later than 1960.

There’s a method to my madness.

I like principles that have stood the test of time.

Anywhoo, put these on the reading list for 2019, or don’t.

Whatever minces your mackerel.

Just know that each of the above has helped me big time.

For further inspiration – and for email creation – follow the yellow brick road here to get your no-fuss Free Brainstorm Call:

http://calendly.com/conorkel/emailincome

But don’t delay.

I’m already booking projects several weeks out and my calendar is filling up.

Happy Reading,

Conor Kelly

 

 

 

Tryna figure out why the world is so cold

Here’s one for ya…

The other day I was doing a Google search and as I was typing my query one of the suggested searches in the drop-down menu was:

Tryna figure out why the world is so cold

(‘Tryna’ as in ‘trying to‘ in case, like me, you don’t always understand abbreviated English.)

And since Google’s suggested searches are often its most frequent searches I thought, “Dayum…all these poor S.O.B.’s out here…desperately wanting to make sense of the cruelty they’ve experienced.”

So sad.

Bit later I realized the phrase is a Mary J. Blige lyric.

Still…the world can be a cold place.  In business especially.  Until they know about you and your wicked ways, the market out there is VERY cold.  So what’s a late-adapting, spoon-fed Gen-X’er like me to do about it?

Simple…turn up the thermostat.

Allow me to explain:

I was recently asked how to sell to a resistant audience.  And while my first reaction was I’d never sell to anyone who’s resistant, I may have missed a beat in illustrating why – email.  Nothing works better than email for “warming up” an initially reluctant prospect.

Peep this.

You dangle a juicy bit of bait (something you know your market wants) and give it away free in exchange for an email address.  Then, you follow up.  Endlessly.  Until they either buy or unsubscribe.

(Btw, both of those outcomes are desirable.  More on that in a future installment.)

The Chinese water torture…the drip, drip, drip of your unrelenting emails eventually brainwashes…er, I mean wins them over to your way of seeing the world.  And by then the world is far less cold I assure you.

That’s when you get messages like (I’m paraphrasing, I’ve gotten many of these over the years):

Conor, you got me.  I had my doubts at first, but slowly everything you’re saying just started to make sense.  And I’m not one for blogs or emails usually.  Yours just hooked me somehow.  When can we talk?

You heard it here first.

How to persuade even the most brow-furrowing, arm-crossing skeptic.

Alright, that’s enough for now.

I’ll levitate down off my soap box.

If you’d like done-for-you emails that get customers to track you down, credit card in hand and eager to buy from you, then get your no-fuss, no-obligation Free Brainstorm Call to see if we’re a fit:

http://calendly.com/conorkel/emailincome

With any luck, you’ll never need to figure out why the world is so cold.

Happy Warming,

Conor Kelly

a.k.a  The Muscle @ Marketing Muscle