When I worked at Extreme Fitness, the company was a world leader in personal training sales.
Part of their sales process was to make you feel physically inadequate, so you’d realize you need a personal trainer.
Here’s an example:
The *consultant* as he or she was called, would ask you to squat while standing on a Bosu ball. If you were shaky, they’d explain that this meant your stabilizers are weak. You’re therefore (a) vulnerable to injury and (b) unlikely to progress much in your workouts without first addressing this problem.
Alas…this particular game is RIGGED. The house always wins. Everybody shakes. That’s because it’s got little to do with your stabilizers. Bosu ball squats are a skill. Unless you’ve practiced them, you’re not going to be very good at them.
You probably can’t do the trapeze either.
That doesn’t mean you need the $3,000 Cirque Du Soleil package.
I can’t do a back flip.
I’ve lived with this handicap my entire life, and strangely, I don’t feel as though it’s held me back. It hasn’t cost me any jobs due to discrimination. I can legally marry. And somehow, I even managed for many years as an elite strength athlete despite this glaring flaw – go figure.
Where am I going with this?
Your inability to squat on a Bosu probably hasn’t hurt you either. It’s almost 98% irrelevant to your fitness goals.
Yet it’s human nature to fall for such gimmicks.
That’s IF…we’re not firmly rooted in PRINCIPLES.
Habit #3 of Stephen Covey’s 7 Habits of Highly Effective People is *put first things first*. Bob Proctor says, “The main thing…is to keep the main thing, the main thing.” In other words, if you want to lose fifty pounds it’s not about, e.g., what are the best kinds of yoghurt to eat.
Instead you should recognize that this change – if it’s going to last – has to begin with massive shifts in both your internal environment (thoughts, beliefs, emotions), and your external environment (which includes everything in your house or workplace, and in between). These are shifts that need to be harmonized into enduring habits.
It’s about changing your lifestyle.
It’s setting priorities.
It’s committing to working on YOU, the person behind the body armor.
And this has more to do with THINKING and PLANNING than people generally realize.
I know, I know…you don’t want to think. You’re too busy for that. You just want someone to tell you what to do. Or maybe you want me stop at what kind of yoghurt is best to eat. But getting ever clearer on your intentions is the process of permanent change.
It’s the anatomy of transformation.
Make time for it, and your life will never be the same.
For more help with this, be sure to subscribe to my YouTube Channel:
I’ll be posting easily digestible 120-second clips thrice each week.
My latest includes a few examples for how to put to new patterns on auto-pilot.
Check it out.
And note to my industry: personal training is POWERFUL. Own it. If you’re purposeful about it, you won’t need gimmicks to convince your buyers.