The Biggest Loser Rule

For years, America’s ‘heavyweights’ have duked it out in reality TV’s equivalent of a science experiment gone drastically wrong.

The Biggest Loser pits obese men and women against each other in a battle of who can lose most absurd amount of weight.

Aside from airing some oversized dirty laundry, contestants are subjected to an intense regime.

First, they’re whisked away from their families and made to share a house with a bunch of strangers.  Then they’re put on an extremely strict, calorie-controlled diet.  Finally, they’re abused in all sorts of ways by well-meaning trainers with a penchant for theatrics.  All the while, the carrot of a 250K grand prize is dangled in front of their pale, mouth-breathing faces.

This ritual continues for weeks, with routine weigh-ins and the obligatory emotional breakdowns.

The only thing about the process that’s not extreme is the rate at which the losers regain the weight after the final episode wraps.  In fact, it mirrors exactly what happens to most people who attempt to lose weight in the privacy of their own homes.

Why do participants fight so hard to stay on the show?

Partly because they know what happens after they go home.

Between the stresses of daily living and the familiarity of their surroundings – with all its long-standing triggers and relationships – there’s room for their addictions and bad habits to take root all over again.

Almost nobody survives this test.

Thus is the power of ENVIRONMENT, and why it precedes behavior.

Think of it this way…

If you’ve got fifty pounds to lose in the first place, it’s because you live in a fifty-pounds-to-lose house or apartment, and are conditioned by fifty-pounds-to-lose patterns.

How would your surroundings look if you’d already lost the weight?

A shilling says, if you merely opened your fridge, you could cherry pick the obvious differences.

When you change…your environment changes.

Alcoholics who are serious about their recovery don’t hang out in bars.  Nor do they keep bottles of vodka in their cupboards – at least not at first.  They purge their surroundings of alcohol until their recovery has had the chance cement itself.  They form new, supportive relationships (e.g. go to AA meetings), and shun those connected with their substance abuse.  And while their sobriety can be fragile at times, their commitment is measured by the kind of external changes they implement.

Similarly, when it comes to weight loss, how you organize yourself is more important than how much willpower you have.

The Biggest Loser proves that.

The reason such stratospheric weight loss is possible, is the same reason it doesn’t last.

Of course, the show’s kinda like the Siberia of weight loss programs.

The good news is you can borrow its trademark success secret without turning your life into a prison camp.

I’ll show you how at my Lean For Life talk on May 17th in Liberty Village:

=>Click here to register & save your spot.

Auto-pilot is a strong word…but you too can achieve your goals with greater certainty – and staying power – when you embrace this simple rule of human behavior.

Happy Losing,

Conor Kelly

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