My 4-year old stated yesterday she wants to be President.

When I asked her what she would do as Commander-In-Chief, she said, “I’d look after the kids…if something breaks, I’d fix it…and if there’s a mess, I’d tidy up.”

Not bad.  I’d vote for her on that basis.

Admittedly, I’m biased.

However, it struck me that her platform is about as detailed as the current President-Elect’s.

And this speaks to the power of his messaging.

Let me be clear: this is not a Trump endorsement in any way, shape, or form, nor am I condoning any of his more prickly comments.  I’m referring to the attractiveness of the FORMAT he uses in his rhetoric.

It’s not a coincidence that my kid’s campaign promises mirror in tone those of a – now successful – presidential candidate.

Experts say Trump’s speeches register at a fourth grade reading level.

One reason his words resonate is because, in their simplicity, they bypass the critical analysis of the forebrain, and go straight to the lower, emotionalized structures of the lizard brain.  Even if his supporters can’t say why, they just know what he says feels good…

“We’re gonna make America great again.”

[Lizard brain]: Num num num num…

From his victory speech:

“I’ll put America first but I’ll be fair to everyone…You are gonna be so proud of your president…I’m gonna do a great job, I promise you…”

All statements that (a) might stumble out of the mouth of my kindergartner, and (b) can soothe disenfranchised voters like a blanket and a hot cup of cocoa.

Where am I going with this?

Transformation requires strong self-messaging.

Without it, you don’t build enough velocity to escape the gravitational clutches of your current thoughts and habits.

You can use a similar dumbed down approach when training your mind to make better decisions.

SIMPLE, SHORT, and IMPACTFUL principles are the building blocks of my 16-week program.  That’s why it produces results for such a wide variety of people.   For example, you’ll know what workout is designed to boost metabolism, when it’s time to build your fat-burning engine, and how to amplify fat release by means of a protein day.

Clarity breeds compliance.

Put that on a baseball cap.

But don’t take my word for it, find out for yourself by calling (416) 826-4844 to request your personal training consultation.

We’re gonna make your body great again.

Or, to paraphrase a little politician: “If something’s broken, we’ll fix it.  If it’s a mess, we’ll tidy it up.”

I’m a believer…

Happy Messaging,

Conor Kelly
conorkelly.com