One of my longest suffering victims…er, I mean clients should be a sit-com character.
The one-liners come fast and furious with this dude, I’m tellin’ ya.
We met when he showed up at my doorstep asking about personal training.
I mentioned our 16-week program and he protested.
“That’s too much of a commitment.”
And while I generally wouldn’t take a lesser contract, I was intrigued by his quirkiness. So I sold him a month’s worth of sessions. He rolled it over the following month, and the next…and the next…and here we are, eight years later.
Now we laugh about a time when four months was ‘unreasonable’.
Every time his sessions are up (he calls it *pay day*), it inspires another round of witty back and forth between us.
He claims I give him a better session because I haven’t been paid yet. He threatens to postpone payment another few sessions to keep the heightened love and attention rolling. I promise to give away his spot because he’s so ‘unreliable’.
It’s all in the spirit of a good laugh.
Retail Marketing Institute recently wrote that 70.9% of customers would STOP doing business with someone and go somewhere else if it was more FUN.
Yes, your clients want results.
But they also want good experiences.
My former head trainer did a masterful job with this. People loved to do business with him. Even when booking an intro session over the phone, if the prospect asked “should I bring anything?”, he’d say, “Just your credit card.” But he was so affable and charming about it he’d invariably get a chuckle followed by a “will do.”
Just planting some seeds here…
How could you do an even better job of creating the kind of experiences that’ll make your clients want to tell others about you?
Good one to chew on.
Hmm…I do have a suggestion.
How about sending your customers two or three emails per week, which, like this note are concise, fun, engaging and deliver a valuable idea or tip — all while promoting YOU or YOUR SERVICES?
Like that one?
Thought so.
Find out how.
Get your Email Income Consultation here:
Happy Funny,
Conor Kelly
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