The #1 most important line in any email

What is the most important line in any email?

I’ll give you a hint.

It’s NOT…

*your opener

*your subject line

*your call-to-action

Or even your link.

Would you like me to tell you what it is?

Ok, enough suspense.

The #1 most important part of any email is…

The sender’s name.

That’s right.

WHO the email is from matters more than almost anything else.

It’s not that things like subject lines aren’t important.  Indeed, if you know your market well (and you should) there are ways to make your subject lines almost impossible to ignore – like an itch they simply have to scratch.

But if your subscribers know, like, and trust YOU…

THAT’s what ultimately gets them to open your emails and devour your words like freshly baked cookies.

You see, intelligent email marketing is about the relationship.

And relationships are like bank accounts.

Every time you send a funny, inspiring, or personal note with a story, a relevant tip, or an interesting fact, you make a deposit.

(And the great thing about email is it’s easy to make REGULAR deposits.)

If all you do pitch, pitch, pitch… or you’re (gasp!) boring…or if your emails are about your product or service and not your reader’s problems… you make a withdrawal.  Then you risk your sendee losing interest or worse, tuning you out altogether.

On the other hand, when the relationship account is sporting a healthy balance, the people on your list who vibe with what you do will be delighted to see your name in bold when it pops up in their inbox.  “More cookies, yay!” is what bubbles up from their subconscious.

Then, not only are you welcome to send them more emails, but you can sell them more of your service or product via said emails.

See how that works?

That’s accounting I like.

Remember, lead with a giving hand and you won’t go too far from the mark.

Before you hit send, ask yourself, “Will this serve in some way”?

Happy Depositing,

Conor Kelly

P.S.  Find out how I get my clients 3x-10x their sales by sending simple fun emails like this one.  Schedule your Email Income Consultation today by replying to this email or going here:

http://calendly.com/conorkel/emailincome

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