I just got back from my daily walk.
As I was walking, a squirrel accosted me. What I mean is it skittered over – while I was in full stride – planted itself in front of me, sat up on its hind legs, and stared me down.
I’ve never seen a squirrel behave so brazenly.
So I stopped.
I said hi.
(It seemed like the thing to do.)
My furry friend then cautiously crept forward, even touching my shoe.
I knew he was looking for food.
I said “sorry bud, don’t have any,” and went on about my merry way.
What struck me about this close encounter of the rodent kind is that he was the fattest squirrel I’d ever seen. And why not? He’s clearly not afraid to ask for his meal.
It reminded me of Zig Ziglar’s famous quote:
“Timid salespeople have skinny children.”
The point is to ASK for what you want.
The email marketing equivalent is having a clear and highly visible call-to-action for your reader to follow.
When someone reads your emails, do they know what you want them to DO?
If there’s even the slightest bit of confusion about this, you won’t get many sales/leads/appointments.
Squirrel-food for thought…
For more on how you can have done-for-you emails that deliver you new customers each week on auto-pilot, book your stress-free brainstorm call and get your fat-squirrel-nut-lovin’ here:
(There’s a call-to-action in action.)
“The Muscle” @ Marketing Muscle