A subscriber writes…
“I feel like I’m climbing up a hill with this SEO thing…like it’s a big investment with little results. Do you think if I took what I’m spending on SEO and put it into building my email list instead, I’d have better luck?”
Ah yes, the classic case of marketing mountaineering.
Far less invigorating than real mountaineering, it is.
Many never make it back.
One client had been plunking down an eyebrow raising 6K a month for a year on an SEO service, and only made it to the bottom of page one on Google.
It’s enough to cause hypothermia and starvation, namely of thy bank balance.
What do I think?
I don’t know about you, but I sure as heck don’t want the good folks at Google with their finger over the kill switch of my marketing. If SEO’s all you got…you’re one boardroom meeting away from dead.
(I recently recounted my tale of woe; the time a policy update at Adwords sent my lead count spiraling down the drain and my cost per lead soaring into the stratosphere.)
For my shekels, you can’t help but get better (and more predictable) results with list-building.
I’ve said it before and I’ll keep belting this tune to the rafters until I get the hook: you OWN your list. It can’t be policy’d, de-platformed, or curated out of existence by the powers-that-be. Keep your subscribers edge-of-their-seats engaged, wondering what you’ll do next, and make them juicy offers they want that solve a pressing need they have…and you got yourself real – not hypothetical customers.
Throw in a sales page that converts…
And well, better keep the champagne on ice.
Besides, the marketing equivalent of a day on the golf course is better than sending your dollars careening down an icy cliff face in Google’s no man’s land.
Save your adrenalin-fueled adventures for the weekend.
Who’s with me?
Get off the mountain here:
“The Muscle” @ Marketing Muscle