A client just forwarded me this reply from one of his subscribers (in response to our latest broadcast email):
“Hands down, this is the most clever and engaging marketing email that I have ever received. With the concise provision of useful free advice and the great humorous theme, it bespeaks a business that is competent and ready to help.”
I’ve been trying to tell you…
This stuff ain’t just fake news.
If you do emails the way I teach you’ll get responses like this too. And before you go “but this wouldn’t work in MY industry”, I’ve done something similar in about 12 different industries now. This particular client does computer repair.
Now let’s say for the sake of argument he got zero sales from this email.
Even if that were the case, a very small percentage of people ever reply to broadcasts. That means if this gentleman felt that way, you can bet others liked it too. There’s enormous marketing capital in that. It’s a deposit into the “bank balance” of the relationship.
Marketing is a process, not an event.
Just because they didn’t buy today doesn’t mean we should assume they won’t buy later. In fact, I’d go as far as to say if they haven’t unsubscribed it is your duty as a marketer to follow up, follow up, follow up until they “buy or die”.
You don’t know what’s going on in their life right now.
They could buy in six months.
Two years even.
Funny enough, the same client did a run of similarly “clever and engaging” ads in local movie theaters a while back. The ads no longer run but new customers still mention them today as their reason for coming in. All of the above is why it’s risky to spurn this kind of feedback and also a sure fire way to discount your future bank balance.
Be anything you want to be.
Just be memorable.
Anyway, such are my ravings for today.
If you’d like done-for-you emails that entertain, engage, and sell your product or service, catch a dope cyber wave and surf here to get your no-fuss Free Brainstorm Call:
I’m booking projects for mid-September now.
As a first step, find out if yours is a fit.
a.k.a. The Muscle @ Marketing Muscle