What 70.9% of consumers say would make them STOP doing business with you

One of my longest suffering victims…er, I mean clients should be a sit-com character.

The one-liners come fast and furious with this dude, I’m tellin’ ya.

We met when he showed up at my doorstep asking about personal training.

I mentioned our 16-week program and he protested.

“That’s too much of a commitment.”

And while I generally wouldn’t take a lesser contract, I was intrigued by his quirkiness.  So I sold him a month’s worth of sessions.  He rolled it over the following month, and the next…and the next…and here we are, eight years later.

Now we laugh about a time when four months was ‘unreasonable’.

Every time his sessions are up (he calls it *pay day*), it inspires another round of witty back and forth between us.

He claims I give him a better session because I haven’t been paid yet.  He threatens to postpone payment another few sessions to keep the heightened love and attention rolling.  I promise to give away his spot because he’s so ‘unreliable’.

It’s all in the spirit of a good laugh.

Retail Marketing Institute recently wrote that 70.9% of customers would STOP doing business with someone and go somewhere else if it was more FUN.

Yes, your clients want results.

But they also want good experiences.

My former head trainer did a masterful job with this.  People loved to do business with him.  Even when booking an intro session over the phone, if the prospect asked “should I bring anything?”, he’d say, “Just your credit card.”  But he was so affable and charming about it he’d invariably get a chuckle followed by a “will do.”

Just planting some seeds here…

How could you do an even better job of creating the kind of experiences that’ll make your clients want to tell others about you?

Good one to chew on.

Hmm…I do have a suggestion.

How about sending your customers two or three emails per week, which, like this note are concise, fun, engaging and deliver a valuable idea or tip — all while promoting YOU or YOUR SERVICES?

Like that one?

Thought so.

Find out how.

Get your Email Income Consultation here:

https://calendly.com/conorkel

Happy Funny,

Conor Kelly


How to stand out in your niche like a fart in a library

True story:

I sometimes do my work at the library.

When I’m not at home, it’s the only place I know I won’t be interrupted.

On this particular day, I had set up in the magazine section.  It was deserted until one fellow showed up and started perusing the rack.

Then, suddenly, he fully (and very audibly) let one rip.

Just like that.

No “excuse me”.

Nothing.

It was only the two of us, and there was no chance I hadn’t heard it, but he simply went on about his business like nothing happened.

Funny.

Anyway, that brings me to today’s marketing tip.

As per my last email, I now offer email copywriting services.

And a very common objection is, “but Muscle, my clients don’t want to hear from me by email.”

Correct.

They don’t want boring, corporate, blatantly self-promotional emails carpet-bombing their already cluttered inbox.

Howevs, if the messages were concise, fun, engaging, and shared valuable info about a subject that concerns them, you bet your bottom dollar they’d look forward to reading them…

AND buying from them.

Let’s take a look at an example.

Now surely ATTORNEYS couldn’t use this type of marketing.

No, no.

Attorneys need to be taken seriously.

Here again, me thinks this is a symptom of what Dan Kennedy calls *marketing incest*: when everyone just looks at what everybody else in their niche is doing, and copies each other.

One voice in a chorus, drowned out by all the other voices.

If, on the other hand (and this is just off the top of my head), a personal injury attorney were to offer something like this, “Consumer Awareness Guide: 5 Things Everyone Should Know About Dealing With Insurance Companies” and follow up with two short emails per week in a conversational tone, sharing recent success stories or safety tips, or tips on how to read the fine print, all the while opening up about personal stuff and building the relationship…

Don’t you think said attorney would stand out?

Like the aforementioned flatulence in an otherwise quiet corner?

And who would the client call?  Mr. Side-of-the-bus-guy, or their old friend Al, whose emails they enjoy?

Hey.

Sometimes what’s inside just gotta come out.

Keep your marketing DNA intact, and get more sales: schedule your email income consultation here:

http://calendly.com/conorkel

Happy…ahem…well, standing out,

Conor Kelly