The little-known email secret of the richest man in history

It’s estimated that, at one point, John D. Rockefeller’s fortune exceeded $300 Billion.

Move over, baby Gates.

In fact, that’s enough to buy Bill Gates AND Warren Buffet several times over.

At 53, Rockefeller controlled most of the world’s oil.  But his health was failing.  He developed alopecia and shed all his hair.  Eyebrows.  Everything.

He could barely eat.

In a matter of months he’d lost 50 pounds from an already thin frame, and cut a gaunt, ghostly figure.  His doctors made it clear that if he didn’t retire now, he wouldn’t be around much longer.

See, John D. was a ball of anxiety.  He was slowly crumbling under the burden of his enormous wealth.  He once said, “I never put my head on the pillow at night without reminding myself I could lose it all tomorrow.”

Imagine the stress that caused.

So here are the instructions his doctor gave him:

1. Never worry about anything. Ever.
2. Always stop eating when you’re still a bit hungry.
3. Spend more time outside engaging in light activity.

Well, John D. took this advice to heart.

The senior Mr. Rockefeller was a different chap.

He never worried again.  Even when his life’s work, Standard Oil, was being picked apart by politicians for anti-trust reasons, Rockefeller stayed out of the office.

In his latter years he became the colorful, soundbite-worthy old codger he’s remembered as…the guy who, when asked by his driver why his son tips so much better than he does, replied, “he’s got a rich father.”

Alright, and secret #4 in this longevity protocol?

He started giving all his money away.

Medicine, science, education…so much of the progress we enjoy today can be traced back to Rockefeller’s generosity.  The result?  From one foot in the grave at 53, he lived to be 98.  That’s 45 years on borrowed time.  Not too shabby, wouldn’t you say?

Here’s what I’d like you take away from this:

(1) #’s 1-3 is pretty damn good advice.  If more doctors doled that out these days instead of anti-depressants, we’d be a much healthier society.

AND

(2) GIVE.  John D. Rockefeller spent the first half of his life trying to get, but wasn’t truly happy until he dedicated himself to giving.

This has everything to do with your marketing, btw.

And anything else you want out of life.

Tony Robbins famously said, “the reason you’re suffering is you’re focused on yourself.”  Giving shifts your focus away from you.  It allows you to be immersed in what you’re doing, in contribution, without the fears, doubts and anxieties that creep in when you’re overly self-conscious.  And most people are so busy trying to GET the result they want, they never fully GIVE themselves to the process involved.

Not coincidentally, the first principle of my email marketing system is lead with a giving hand.  If you’ll just keep what’s good for your best prospect at the top of your list you’ll never go too far from the mark.  That doesn’t mean you give away your secrets for free; what’s best for them is to hire you and solve their problem.  Get 100% clear on that.  Then, it’s about doing everything you can ethically do, using every tool in your arsenal to bring them into the fold….including engaging them with emails that combine content with promotion.

Bottom line:

Ask not what your customers can do for you, ask what you can do for your customers.

Damn.

A lot of value right there.

Hope you caught it.

I just told you WHAT to do.

For more on HOW to do it, go here:

http://calendly.com/conorkel/emailincome

Live Long and Prosper,

Conor Kelly

P.S. One of my favorite books on this idea is The Go-Giver.  It’s a brief parable (you can read it in a single sitting), but it will re-frame how you do business.  I used to have it as mandatory reading for all my employees.

And to sweeten the deal, if you book your Free Brainstorm Call before tomorrow (Friday) at 11:53AM EST (serious inquiries only), I’ll send you a free copy of the book.  Here’s that exalted link again:

http://calendly.com/conorkel/emailincome

Consensual marketing

I was recently interviewed for Your 20-Minute Podcast with host David Brower and he asked me to compare and contrast email marketing v. Facebook marketing.  I said the key difference is your email subscribers have agreed to get promotional offers from you.  In that sense, it’s “consensual”.

Both parties are in on the dance.

On Facebook, you’re INTERRUPTING whatever else it is they’re there to do.  Thus, folks are less likely to be open to it.  We’ve all been the subject of unwelcome marketing advances, be they ads invading our social media feeds, spam, or telemarketing.

Being a welcome guest in your prospect’s inbox is another beast altogether.  It flips the sales conversation.  Puts you in the driver’s seat.  When they’re ready to buy, you get fewer objections and a lot less price resistance.  At that point, it’s more of a question of “fit”.

Here a few more tasty morsels that dropped in this interview:

*The amazing true story about the time I discovered the transformational power of email marketing (2:30)

*Why you should NEVER attempt any marketing without doing this first (12:10)

*The simplest way to attract the exact type of clients you want to work with (5:29)

*A weird (but effective) tip for attracting more referrals (11:10)

*The single most-important “mindset shift” that almost guarantees you’ll be successful with your email marketing (9:21)

*An almost fool-proof way to make writing emails (and any other form of promotion) about a 100 times easier (13:33)

*The #1 mistake professionals like chiropractors, personal trainers, and dentists make with email (14:58)

*And more!

Enjoy them as Tapas, or devour the entire 19.36-minute enchilada here:

https://www.davidbrowervo.com/275-conor-kelly-an-email-marketing-expert/

And if you’d like your customers to warmly receive your entreaties to do business with you, learn more about all the weapons of mass persuasion I’ve got by requesting your “no fuss” Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

Happy Listening,

Conor Kelly

a.k.a.  The Muscle @ Marketing Muscle

 

When stars like Brad Pitt and Leo DiCaprio crap the bed

Behold:

During my brief YouTube career I was known as the “one-take wonder”.  Alright fine.  I gave myself that nickname.  But STILL, many of the charming videos you’d find on my channel were captured in their full glory on the very first take – with no rehearsal.

There was, of course, one very notable exception ten years ago.

On this day, it took me a full 90 minutes to capture a 4-minute intro video to our Fitness Bootcamp.

I just couldn’t get the words out.

I was a total mess.

Why do I bring this up?

I recently saw a clip of Brad Pitt, Leo DiCaprio, and Margot Robbie where each of these great actors copped to the same thing happening to them at one point in their career…except with a hundred people on set, a famous director, and one day’s production budget on the line.

Yeesh.

Point being if it can happen to them…

It can happen to anyone.

Nothing to do at that point except “re-up” and try again.

The lesson?

When things go wrong, don’t go with ‘em.  You can let it get you down…or you can shake your head, get a self-entertaining smirk, go wow that was bad…and write an email to your list about it that makes you sales.

Exhibit A: About a week after my case of verbal constipation we put it on display by releasing a mighty humorous blooper reel that both got attention and garnered a new sign up.  Also, note that here I am not so subtly going back to that well once more.

As the saying goes, “nothing bad ever happens to a writer.”  Indeed, anything “bad” that happens to you can be turned into a story that sells your product or service.  You can also use others’ when-things-went-wrong anecdotes, per my shout out to the esteemed thespians above.

These types of stories are inherently interesting.

If you’d like some help with this, get your “no fuss” Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

Tell The Muscle your troubles…

I’ll immortalize them in tales that win you profits.

And THAT’S turning a frog into a prince.

Happy Mistaking,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

10K in contracts from a 10-word email?

I spoke some moons ago about a secret 7-word email that is cashing in for the lucky few business owners who are “in the know”.

Truth is, it’s not always exactly seven words.

But not long after, I used this same concept to net my client 10K in contracts using 10 words.

And that’s not all folks…

I often talk about other less obvious benefits of email marketing.

For the same client, a software solution that lets health providers do home visits (and manage scheduling, billing, and charting through the app) I sent out an email a while back that got a very interesting response.

It turned out the head of alumni relations with the Canadian Chiropractic College was on the list, and he wanted to talk about offering the client’s service to thousands of chiropractors across the country.

We’ve since inked a partnership…one that will likely be worth a lot more than ten thousand over the next few years.

Here’s the point:

You never know who’s listening.

When you’re consistently “putting yourself out there” and demonstrating your leadership each day or each week in your emails, it makes you magnetic to opportunity.

Over the years I’ve gotten referrals, requests for speaking engagements, overtures for lucrative joint ventures…all because someone forwarded one of my emails, or someone “unexpected” was already on my list.

It doesn’t happen every day.

But it DOES happen.

The key is you can’t be boring.  Your emails must offer interest, humor, valuable content, inspiration or all of the above.  In short, they must be forwardable.

If you’re not sure how to create that effect (or simply don’t have the time to pump out regular emails)….

Or if you’d like emails that can rack up sales to the tune of a thousand bucks per word (which I obviously can’t guarantee, but it’s possible depending on list size and the other dynamics of the offer)…

Then take your horse to the Old Town Road, request your “no fuss” Free Brainstorm Call, and let’s riiiide it ‘til we can’t no mo’:

http://calendly.com/conorkel/emailincome

Happy Riding,

Conor Kelly

a.k.a The Muscle @ Marketing Muscle

P.S. I’ve done something VERY specific and very formulaic with this email.  See if you can catch it.  I’ll soon be releasing a new product which shows you exactly how you can do this in your emails too…if’n you reckon DIY is your speed.

Stay tuned!

I want to corrupt you

I’ll admit:

I get my jollies seeing these social media guru types and their shenanigans.

So when one of this bizarre breed posted in my LinkedIn feed about “transparency” and “authenticity”, I got to thinking…

First, I fear those are becoming buzz words and rapidly losing all meaning.  Second, it’s ridiculous that anyone would need help on how to be authentic.  Third, he claims he’s the same guy whether he’s on social media, or with friends, or with the in-laws, or with clients.

Newsflash: that’s not transparency.

That’s insanity.

I’m no shrink but that might even make you a bit of a sociopath.

(Yes I realize a few emails ago I encouraged transparency.  I never meant TOTAL transparency.  Please…for all of our sakes, keep some mystery.  Go here if you want the gist of that lovely message: The Howard Stern method of dealing with critics)

Psychologists know well we all wear different personas.

It’s healthy.  It’s called being socially aware.  It’s true that as I get older, I’m less inhibited and more likely to speak my mind (and not give a crap about it either)…but there’s still work Conor, Dad Conor, spending time with buddies Conor, on a date Conor, etc.

If they were identical it would lead to some interesting outcomes I bet.

Besides that, what he’s pushing is patently false.

All of the big social media types are doing some kind of persona.

Marketing gurus, celebrities, well-known business people – all have deliberate and well-managed public images (and they often pay consultants big bucks to help them with this).   It’s not that they’re not being themselves; it’s that they’re amplifying certain aspects of their personality to suit the brand or image they’ve – key word – strategically chosen to create.

Teach that.

Not this other garbage.

Thus, let it be said The Muscle is not an “influencer”.  Don’t be influenced.  I’m a corruptor.  Be corrupted.  It’s much more profitable, let me assure you.  Mindless gurus like this – if you let them influence you – will have you spinning your wheels faster than a sports car in a blizzard.

Instead, create a persona people enjoy.

(So says, ahem…The Muscle.)

This is naught more complicated than putting the spotlight on selected parts of you (which are yet true to you…just maybe pumped up a bit for dramatic effect) and weave this thread throughout the narrative of your marketing.  Your personal uniqueness then becomes like a trademark that stamps all of your messaging and helps you stand out.

Besides, if you have to keep reminding everyone you’re authentic, is that still authentic?

Alright, rant over.

Bottom line:

Never email while under the “influence”.

If you’d like to profit from my corrupt ways…

And get done-for-you emails that feel authentic to you but nevertheless sell you better than “having-beers-with-friends” you…

Let’s start with a “no-fuss” Free Brainstorm Call.

Come over to the Dark Side here:

http://calendly.com/conorkel/emailincome

Note that I’m not available to start projects right away (as I’m busy with my other clients’ projects), so the sooner we figure out if it’s a fit, the sooner we can get your awesomeness into the queue.

That’s my bit for today.

Happy Influence-Resisting,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

How to tell a wannabe from a badass email marketing motherf*cker

My email two weeks ago Is The Muscle Kitschy? prompted this reply from subscriber and best-selling author John “Coach Bru” Brubaker:

====

Dear Real Estate Agent,

The Muscle is NOT kitschy.

The Muscle is a bad ass email marketing mother f*cker.

The end.

====

My name is The Muscle.

And I approved this message.

Btw, John’s book Stadium Status is damn near one of the best business books I’ve ever read.  I honestly think ANY business owner would have to be either a bit slow or mad as a bag of ferrets to not buy it, read it, dog-ear it, underline it, and put its principles into action today.  Grab your copy here: https://coachbru.com/product/stadium-status-taking-business-big-time/ .

That’s not an affiliate link.  Just a sincere recommendation.

Also, if you can stomach the occasional f-bomb (it’s only when he gets excited…which is a lot) I’d get involved with everything Coach Bru has to offer.  It’s bang on.

In a moment I’ll tell you why John’s statement is apt, and what it means for you.

But first, an observation.

As someone who’s been involved in the fitness industry for 20 years, here’s something I’ve noticed: trainers who give their clients one type of program (usually based on whatever’s getting the most hype these days), and train themselves completely differently.

This always struck me as odd.

Especially when you consider that the goals in themselves aren’t that different.  Be healthy.  Gain strength.  Burn fat.  Build muscle.  Why are trainers bogarting their best secrets, leaving their clients to toil in mediocrity?

Now my clients aren’t as strong as me.

And they’ll typically need more foundational work (which is stability, flexibility, activation of weak or underperforming muscles).  They’ll likely be on a dialed down version and never train on my full blown “beast mode” program.  But I’ve long thought the PRINCIPLES should be the same.

The best trainers preach what they practice.

So it is with copywriters.

One of my “insider tips” on how to find and hire a good copywriter is to study how they market themselves.

To my point:

When I sing the sweet praises of email, I’m not just blowing smoke up your backside.  Not only am I teaching and demonstrating my chops each week with these messages…I’m using email myself to grow my business.  And it consistently delivers me new clients.

I wouldn’t tell you to do it otherwise, just like I wouldn’t base your workout program on some weird exercises I would never do myself.

It’s not at all hard to figure out what a marketer is about by checking out their blog, emails, opt-in bribes, etc.  And if they don’t have those things I’d question why.

Alright, that concludes this PSA.

If you’d like done-for-you emails written by someone once described as a “badass email marketing mother*cker”, get your Free Brainstorm Call easier than sliding down a greased up pole here:

http://calendly.com/conorkel/emailincome

Be sure to book today as my calendar is quickly filling up.

Happy Emailing,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

My new dating strategy for 2019

Dating’s changed in the last decade.

There’s online dating, tindering, bumbling…

But what is there for the discerning gentleman who’s ready to consider, shall we say, a more strategic approach?

Here’s the idea in a nutshell:

You place a personal ad in the classified section of a local magazine.  Do a bit of research before selecting which one.  For instance, if you’re looking for an executive or a professional you might try a board of trade newsletter.  You’ll catch a different type of fish in that pond than in the local dailies.

In your ad, describe your value proposition.

What are YOU bringing to the table?

What features and benefits?

Are you a successful lawyer?  Six-foot-two and built like a Greek God?

Put that in there, along with a one-liner about your ideal mate:

“Seeks erudite, worldly, fun and sporty woman for general dating and romance.”

Using words like erudite, worldly, and sporty helps qualify your prospect.  Any woman that self-identifies with these traits is likely to be educated, well-established and into some form of physical activity.

Then, you need a call-to-action, eee gee:

“Visit this website for more info: eligiblebachelor.com.”

The website is your landing page.  Here again, you want to reassure her she’s in the right place.  Restate your value.  Maybe upload a couple of well-chosen pics of you, and maybe with other people who look like they’re having fun.

That’s your “social proof”.

Next, you need to fill in the blanks about your target market.  Is she a single mother, or a career woman with no kids?  Be specific.  The more it resonates, the more she’ll become interested.  Less compatible candidates will disqualify themselves.  This saves you the trouble of doing it.

And the final test?

Another CTA:

“If you’d like to start a chat, fill out the form on the right.”

This form might ask her to provide a picture, a brief bio, and what she’s interested in.

Finally, you look over all your web submissions.  You’re now in a position to pick and choose who you want to learn more about.  And with your landing page (which is really a sales letter) you’ve made her jump through so many hoops that when you do finally make “first contact”, she’s excited to hear from you.

What say you?

I might be on to something here.

Either that, or I’ve been working too much and it’s encroaching on my personal life…

The ways of love may be mysterious, but the ways of marketing, thankfully, are not.

To effortlessly make new love connections with a steady stream of your best clients, request your Free Brainstorm Call with Yours Muscularly over yonder:

http://calendly.com/conorkel/emailincome

Happy Dating,

Conor Kelly
a.k.a. “The Muscle” @ Marketing Muscle

P.S.  I’m clearly having fun with the above but it’s also one of the most succinct explanations of direct-response marketing you’ll ever come across.  Word to the wise: I’d print this out, read it over 10 times, and put aside 30 minutes to brainstorm how you can apply this to your business.

P.P.S. As the late, great marketing genius and hall-of-fame copywriter Gary Halbert once said:

“There are very few problems in life that can’t be solved with a good sales letter.”

Tell The Muscle your problems:

http://calendly.com/conorkel/emailincome