There’s a small Catholic Church in Murtosa in Northern Portugal.
What’s interesting about it is it’s the only Catholic Church where it’s acceptable to drop your trousers so everyone can see your naked rear end. The reason? The local saint, St. Gonacalo has a reputation for curing hemorrhoids. All you have to do is show up at the church, show his statue where it hurts, say a prayer and according to the locals, the pain disappears.
Now I’m not saying it doesn’t work.
But it strikes me as being eeeeerily similar to the kind of blind faith many businesses display in their marketing. Often, their copy is based on uninformed guesses made while drunk on personal projections and everything the owner wants to say vs. what their market needs to hear.
Again, it’s not that it never turns out ok.
Just keep in mind that getting inside your market’s head to a point where it’s downright creepy is much more profitable than playing the marketing version of pin the tail on the donkey, which is what you’d be doing in the first scenario.
If you want my help with your marketing plan for world domination in 2020 (you do have a plan, don’t you?)…or in profitably profiling your prospect…make the neither long nor perilous journey via the link below to be notified when a client spot opens up:
Instantly add yourself to The Muscle’s waiting list.
You get to keep your clothes on.
(Although I mostly do consultations over the phone, so really…clothing optional.)
P.S. I’m so sorry.
I’ve neglected you. Truth be told, my schedule is almost always full, so I haven’t kept up the muscular writings as well as I should.
And, no more…
I have some new additions to my vaunted “weapons of mass persuasion” planned for 2020 that – if put to acceptable use – will indeed help you grow your sales and profits. I’m eager to share these with you. Stay tuned.
I’ll also be letting you in on some things that have been inspiring me lately.
What can I say…
I’m just a really inspirational guy. 😉
2020 – here we come.