I’ll be honest…
Yours Muscularly is of the mind that many small biz owners have been “conned” by social media companies promising the moon.
For most, it’s naught more than time and energy quicksand that sucks in the helpless and spits out their weary remains.
While Facebook claims 2 Billion accounts…a full 25% of those are fake. Email, on the other hand, boasts a hefty 6.32 Billion active accounts, making it 5x bigger than Facebook.
I could also point out that many people go days without checking their social media, yet the average person checks their email multiple times per day.
If I really wanted to make a statement I could add that 60% of business owners rate email as their most profitable marketing channel, more than all the various social media sites combined.
All that would be 100% true.
But the #1 reason to build a thriving email list?
You OWN your list.
You can download that sucker and re-upload it somewhere else. You can communicate with your list in the manner of your choosing. There’s no one who can tell you otherwise. And there’s no one who can take your list away from you.
You don’t own your social media followers.
If that’s all you’ve got – you’re one policy update away from dead.
Case in point, five years ago I was getting most of the leads for my personal training biz from Google Adwords. One fine day, Google up and suspended my account. In order to reactivate it, I needed to add an asterisk with the words “results may vary” under each of the dozens of REAL before-and-after pics and testimonials displayed on my site.
Not only did this make my site look silly…
It sent my conversion rate spiraling down the drain.
And the leads all but dried up.
De-platforming is happening with frightening regularity. What’s to stop Instagram from following Google’s lead and saying e.g. “we don’t like weight loss products – too scammy,” then make the rules harder for an entire category of health-related marketers?
An email list – especially a responsive one – is an asset.
Arguably the best asset you can have.
Enter my Evergreen List Builder…
I created this custom product a couple of months ago to help my clients with the problem of consistently adding high-quality new leads to your subscriber list. And it’s quickly become my most popular offering. It’s not hard to see why.
This is my answer to the moving target that is online marketing.
I’ll be honest, it’s not the fastest way to build your list, but the leads are the highest quality.
Also, because my list builder is centered on free traffic, there’s some sweat equity required on your part. Such is life. But if you’re willing to put in a little leg work, the tools I’m going to provide you could be nothing less than a blueprint to double your business this year.
My clients and me are using them to generate 50-200 new subscribers per month, for free.
If you’d like to consistently add top quality leads to your database without dancing to Google’s or Facebook’s ever-changing tune, let’s jump on a stress-free brainstorm call and find out if you qualify:
a.k.a The Muscle @ Marketing Muscle