During my brief YouTube career I was known as the “one-take wonder”. Alright fine. I gave myself that nickname. But STILL, many of the charming videos you’d find on my channel were captured in their full glory on the very first take – with no rehearsal.
There was, of course, one very notable exception ten years ago.
On this day, it took me a full 90 minutes to capture a 4-minute intro video to our Fitness Bootcamp.
I just couldn’t get the words out.
I was a total mess.
Why do I bring this up?
I recently saw a clip of Brad Pitt, Leo DiCaprio, and Margot Robbie where each of these great actors copped to the same thing happening to them at one point in their career…except with a hundred people on set, a famous director, and one day’s production budget on the line.
Point being if it can happen to them…
It can happen to anyone.
Nothing to do at that point except “re-up” and try again.
When things go wrong, don’t go with ‘em. You can let it get you down…or you can shake your head, get a self-entertaining smirk, go wow that was bad…and write an email to your list about it that makes you sales.
Exhibit A: About a week after my case of verbal constipation we put it on display by releasing a mighty humorous blooper reel that both got attention and garnered a new sign up. Also, note that here I am not so subtly going back to that well once more.
As the saying goes, “nothing bad ever happens to a writer.” Indeed, anything “bad” that happens to you can be turned into a story that sells your product or service. You can also use others’ when-things-went-wrong anecdotes, per my shout out to the esteemed thespians above.
These types of stories are inherently interesting.
If you’d like some help with this, get your “no fuss” Free Brainstorm Call here:
Tell The Muscle your troubles…
I’ll immortalize them in tales that win you profits.
And THAT’S turning a frog into a prince.
a.k.a. The Muscle @ Marketing Muscle