I was recently interviewed for Your 20-Minute Podcast with host David Brower and he asked me to compare and contrast email marketing v. Facebook marketing. I said the key difference is your email subscribers have agreed to get promotional offers from you. In that sense, it’s “consensual”.
Both parties are in on the dance.
On Facebook, you’re INTERRUPTING whatever else it is they’re there to do. Thus, folks are less likely to be open to it. We’ve all been the subject of unwelcome marketing advances, be they ads invading our social media feeds, spam, or telemarketing.
Being a welcome guest in your prospect’s inbox is another beast altogether. It flips the sales conversation. Puts you in the driver’s seat. When they’re ready to buy, you get fewer objections and a lot less price resistance. At that point, it’s more of a question of “fit”.
Here a few more tasty morsels that dropped in this interview:
*The amazing true story about the time I discovered the transformational power of email marketing (2:30)
*Why you should NEVER attempt any marketing without doing this first (12:10)
*The simplest way to attract the exact type of clients you want to work with (5:29)
*A weird (but effective) tip for attracting more referrals (11:10)
*The single most-important “mindset shift” that almost guarantees you’ll be successful with your email marketing (9:21)
*An almost fool-proof way to make writing emails (and any other form of promotion) about a 100 times easier (13:33)
*The #1 mistake professionals like chiropractors, personal trainers, and dentists make with email (14:58)
Enjoy them as Tapas, or devour the entire 19.36-minute enchilada here:
And if you’d like your customers to warmly receive your entreaties to do business with you, learn more about all the weapons of mass persuasion I’ve got by requesting your “no fuss” Free Brainstorm Call here:
a.k.a. The Muscle @ Marketing Muscle