“The more you read, the more you will know. The more you learn, the more places you’ll go.” — Dr. Seuss
I hate to burst your bubble…
But for anyone who thinks losing weight is hard, gaining weight is much harder.
(That’s if you’re trying to add the right kind of weight.)
I don’t care what anybody says, force feeding yourself copious quantities of plain chicken breast and rice seven times a day…sucks. Back in my strongman days it got to the point where I almost couldn’t stand the sight of food.
I went to all kinds of extremes.
Eating by the clock.
(Instead of when hungry – which I almost never was.)
Calculating calories. (Not counting; this was before My Fitness Pal and other smart phone apps that make tracking your cals a cinch nowadays…back then I literally used an almanac and a calculator).
Taking digestive enzymes.
Drinking flax seed oil.
I could go on.
As a trainer I’ve also had many clients whose goal was to build muscle. One point I’d consistently drive home is you have to put in the building blocks. Your body doesn’t synthesize muscle out of thin air. Protein and calories are the raw materials it needs. That’s why you’ve got to have a caloric surplus.
What’s this all have to do with you?
Writing, producing content, copywriting, and finding marketing hooks is the same. You need an idea surplus. You’ve got to regularly feed your brain plenty of building blocks from which those are created.
How do you do that?
By reading. A lot.
I try to make it a point to read at least two hours per day.
If I’m being honest, it usually ends up being closer to one hour. What do I read? Primarily, anything having to do with marketing, copywriting, or persuasion. But I also “supplement” with a variety of subjects from magazine articles (I love The Economist), history books, books on science, biographies, and literature and fiction too.
What this does is give me a vast pool of data, facts, stories and ideas to pull from when in a creative mode. All these healthy ingredients go into the blender of my subconscious and emerge as a green smoothie of knowledge. I use this to connect two or more ideas in ways that form “hooks” useful in teaching, influencing, and selling (as I’ve done with the calorie surplus thing here).
What I’ve discovered:
I have two main types of readers.
The first type is interested in getting better at doing email, copywriting, etc. so they can do it themselves. If that’s you, I just handed you what has been a BIG ingredient in my success (and the success of many others) on a vibranium-plated platter.
The second type is grinning, rubbing their hands together…
…And simply biding their time until they get me to do all this shebang for them.
If you’re the second type, and doing that volume of reading sounds both prohibitive and unappealing – never fear.
I attack such tasks with fanatical zeal so you don’t have to.
Get your vitamin boost and request your Free Brainstorm Call here:
And if not…