The Muscle’s House Of Email Horrors…
Inspired by the great Ben Settle, I penned charming Halloween themed emails for each of my clients that exposed several of their market’s “monsters” to being staked, burned or exorcised…with my client cast as the Van Helsing of their industry.
In the health industry you had the ever-present Sugar-Feeding Succubus.
“This seductive creature derails even the most disciplined eater with the constant contribution of cakes, candies, and other sugary menaces to the office environment. Trouble is, as soon as you trap one, another one springs up in its place.”
In the fitness niche,
We featured the terrifying CrossFit Kobold.
“This awful demon is very aggressive and is part of a bizarre cult. Beware, he uses strange expressions like ‘brah’ and ‘swole’ a lot, so you may not understand him.”
We warned of the encroaching Hacking Hellhounds.
“These vicious dogs are dripping with blood and foaming at the mouth, looking for their next victim. They worm their way into your computer by infecting it with their virus-ridden bite…then they steal or corrupt your data! No fair!”
Heck, we even dropped “supply chain monsters” on electric utilities across America.
Check out the Phantom Supplier:
“This apparition only looks reliable. In reality, it’s almost never there when you need it. It’s called a phantom because when you question it, almost all of its credibility disappears behind a white sheet of excuses.”
Some other faves included…
*The Creature From The Couch Lagoon (Health)
*Fake Virus-Alert Vampire (Computers)
*The Zumba Zombie (Fitness)
*The Misinformation Mummy (Chiropractic)
At the risk of sounding like a broken record, this is about constantly finding new and engaging ways to get your point across.
Boredom is death to a sale.
Second, while in this case we’re dramatizing and having a little fun, each one of these monsters is a real problem my clients’ respective markets have. When you’re focused on your prospect’s problems, you can do almost everything else wrong, and you still won’t lose them. Add to the mix teasing your solution like the reader’s stuffing dollar bills in your g-string…
And you’ve got yourself a recipe for profits that are just plain spooky.
Well, that does it for this particularly creepy foray into the blogosphere.
I’m not currently taking on new clients (all booked up for now).
But if you’d like, click the link below to add your name to The Muscle’s wicked waiting list, and you’ll be one of the first to be notified when ghoulish spot opens up:
Add your name to the list.
Conor “Hellspawn” Kelly