10K in contracts from a 10-word email?

I spoke some moons ago about a secret 7-word email that is cashing in for the lucky few business owners who are “in the know”.

Truth is, it’s not always exactly seven words.

But not long after, I used this same concept to net my client 10K in contracts using 10 words.

And that’s not all folks…

I often talk about other less obvious benefits of email marketing.

For the same client, a software solution that lets health providers do home visits (and manage scheduling, billing, and charting through the app) I sent out an email a while back that got a very interesting response.

It turned out the head of alumni relations with the Canadian Chiropractic College was on the list, and he wanted to talk about offering the client’s service to thousands of chiropractors across the country.

We’ve since inked a partnership…one that will likely be worth a lot more than ten thousand over the next few years.

Here’s the point:

You never know who’s listening.

When you’re consistently “putting yourself out there” and demonstrating your leadership each day or each week in your emails, it makes you magnetic to opportunity.

Over the years I’ve gotten referrals, requests for speaking engagements, overtures for lucrative joint ventures…all because someone forwarded one of my emails, or someone “unexpected” was already on my list.

It doesn’t happen every day.

But it DOES happen.

The key is you can’t be boring.  Your emails must offer interest, humor, valuable content, inspiration or all of the above.  In short, they must be forwardable.

If you’re not sure how to create that effect (or simply don’t have the time to pump out regular emails)….

Or if you’d like emails that can rack up sales to the tune of a thousand bucks per word (which I obviously can’t guarantee, but it’s possible depending on list size and the other dynamics of the offer)…

Then take your horse to the Old Town Road, request your “no fuss” Free Brainstorm Call, and let’s riiiide it ‘til we can’t no mo’:

http://calendly.com/conorkel/emailincome

Happy Riding,

Conor Kelly

a.k.a The Muscle @ Marketing Muscle

P.S. I’ve done something VERY specific and very formulaic with this email.  See if you can catch it.  I’ll soon be releasing a new product which shows you exactly how you can do this in your emails too…if’n you reckon DIY is your speed.

Stay tuned!

I want to corrupt you

I’ll admit:

I get my jollies seeing these social media guru types and their shenanigans.

So when one of this bizarre breed posted in my LinkedIn feed about “transparency” and “authenticity”, I got to thinking…

First, I fear those are becoming buzz words and rapidly losing all meaning.  Second, it’s ridiculous that anyone would need help on how to be authentic.  Third, he claims he’s the same guy whether he’s on social media, or with friends, or with the in-laws, or with clients.

Newsflash: that’s not transparency.

That’s insanity.

I’m no shrink but that might even make you a bit of a sociopath.

(Yes I realize a few emails ago I encouraged transparency.  I never meant TOTAL transparency.  Please…for all of our sakes, keep some mystery.  Go here if you want the gist of that lovely message: The Howard Stern method of dealing with critics)

Psychologists know well we all wear different personas.

It’s healthy.  It’s called being socially aware.  It’s true that as I get older, I’m less inhibited and more likely to speak my mind (and not give a crap about it either)…but there’s still work Conor, Dad Conor, spending time with buddies Conor, on a date Conor, etc.

If they were identical it would lead to some interesting outcomes I bet.

Besides that, what he’s pushing is patently false.

All of the big social media types are doing some kind of persona.

Marketing gurus, celebrities, well-known business people – all have deliberate and well-managed public images (and they often pay consultants big bucks to help them with this).   It’s not that they’re not being themselves; it’s that they’re amplifying certain aspects of their personality to suit the brand or image they’ve – key word – strategically chosen to create.

Teach that.

Not this other garbage.

Thus, let it be said The Muscle is not an “influencer”.  Don’t be influenced.  I’m a corruptor.  Be corrupted.  It’s much more profitable, let me assure you.  Mindless gurus like this – if you let them influence you – will have you spinning your wheels faster than a sports car in a blizzard.

Instead, create a persona people enjoy.

(So says, ahem…The Muscle.)

This is naught more complicated than putting the spotlight on selected parts of you (which are yet true to you…just maybe pumped up a bit for dramatic effect) and weave this thread throughout the narrative of your marketing.  Your personal uniqueness then becomes like a trademark that stamps all of your messaging and helps you stand out.

Besides, if you have to keep reminding everyone you’re authentic, is that still authentic?

Alright, rant over.

Bottom line:

Never email while under the “influence”.

If you’d like to profit from my corrupt ways…

And get done-for-you emails that feel authentic to you but nevertheless sell you better than “having-beers-with-friends” you…

Let’s start with a “no-fuss” Free Brainstorm Call.

Come over to the Dark Side here:

http://calendly.com/conorkel/emailincome

Note that I’m not available to start projects right away (as I’m busy with my other clients’ projects), so the sooner we figure out if it’s a fit, the sooner we can get your awesomeness into the queue.

That’s my bit for today.

Happy Influence-Resisting,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

How to tell a wannabe from a badass email marketing motherf*cker

My email two weeks ago Is The Muscle Kitschy? prompted this reply from subscriber and best-selling author John “Coach Bru” Brubaker:

====

Dear Real Estate Agent,

The Muscle is NOT kitschy.

The Muscle is a bad ass email marketing mother f*cker.

The end.

====

My name is The Muscle.

And I approved this message.

Btw, John’s book Stadium Status is damn near one of the best business books I’ve ever read.  I honestly think ANY business owner would have to be either a bit slow or mad as a bag of ferrets to not buy it, read it, dog-ear it, underline it, and put its principles into action today.  Grab your copy here: https://coachbru.com/product/stadium-status-taking-business-big-time/ .

That’s not an affiliate link.  Just a sincere recommendation.

Also, if you can stomach the occasional f-bomb (it’s only when he gets excited…which is a lot) I’d get involved with everything Coach Bru has to offer.  It’s bang on.

In a moment I’ll tell you why John’s statement is apt, and what it means for you.

But first, an observation.

As someone who’s been involved in the fitness industry for 20 years, here’s something I’ve noticed: trainers who give their clients one type of program (usually based on whatever’s getting the most hype these days), and train themselves completely differently.

This always struck me as odd.

Especially when you consider that the goals in themselves aren’t that different.  Be healthy.  Gain strength.  Burn fat.  Build muscle.  Why are trainers bogarting their best secrets, leaving their clients to toil in mediocrity?

Now my clients aren’t as strong as me.

And they’ll typically need more foundational work (which is stability, flexibility, activation of weak or underperforming muscles).  They’ll likely be on a dialed down version and never train on my full blown “beast mode” program.  But I’ve long thought the PRINCIPLES should be the same.

The best trainers preach what they practice.

So it is with copywriters.

One of my “insider tips” on how to find and hire a good copywriter is to study how they market themselves.

To my point:

When I sing the sweet praises of email, I’m not just blowing smoke up your backside.  Not only am I teaching and demonstrating my chops each week with these messages…I’m using email myself to grow my business.  And it consistently delivers me new clients.

I wouldn’t tell you to do it otherwise, just like I wouldn’t base your workout program on some weird exercises I would never do myself.

It’s not at all hard to figure out what a marketer is about by checking out their blog, emails, opt-in bribes, etc.  And if they don’t have those things I’d question why.

Alright, that concludes this PSA.

If you’d like done-for-you emails written by someone once described as a “badass email marketing mother*cker”, get your Free Brainstorm Call easier than sliding down a greased up pole here:

http://calendly.com/conorkel/emailincome

Be sure to book today as my calendar is quickly filling up.

Happy Emailing,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

My new dating strategy for 2019

Dating’s changed in the last decade.

There’s online dating, tindering, bumbling…

But what is there for the discerning gentleman who’s ready to consider, shall we say, a more strategic approach?

Here’s the idea in a nutshell:

You place a personal ad in the classified section of a local magazine.  Do a bit of research before selecting which one.  For instance, if you’re looking for an executive or a professional you might try a board of trade newsletter.  You’ll catch a different type of fish in that pond than in the local dailies.

In your ad, describe your value proposition.

What are YOU bringing to the table?

What features and benefits?

Are you a successful lawyer?  Six-foot-two and built like a Greek God?

Put that in there, along with a one-liner about your ideal mate:

“Seeks erudite, worldly, fun and sporty woman for general dating and romance.”

Using words like erudite, worldly, and sporty helps qualify your prospect.  Any woman that self-identifies with these traits is likely to be educated, well-established and into some form of physical activity.

Then, you need a call-to-action, eee gee:

“Visit this website for more info: eligiblebachelor.com.”

The website is your landing page.  Here again, you want to reassure her she’s in the right place.  Restate your value.  Maybe upload a couple of well-chosen pics of you, and maybe with other people who look like they’re having fun.

That’s your “social proof”.

Next, you need to fill in the blanks about your target market.  Is she a single mother, or a career woman with no kids?  Be specific.  The more it resonates, the more she’ll become interested.  Less compatible candidates will disqualify themselves.  This saves you the trouble of doing it.

And the final test?

Another CTA:

“If you’d like to start a chat, fill out the form on the right.”

This form might ask her to provide a picture, a brief bio, and what she’s interested in.

Finally, you look over all your web submissions.  You’re now in a position to pick and choose who you want to learn more about.  And with your landing page (which is really a sales letter) you’ve made her jump through so many hoops that when you do finally make “first contact”, she’s excited to hear from you.

What say you?

I might be on to something here.

Either that, or I’ve been working too much and it’s encroaching on my personal life…

The ways of love may be mysterious, but the ways of marketing, thankfully, are not.

To effortlessly make new love connections with a steady stream of your best clients, request your Free Brainstorm Call with Yours Muscularly over yonder:

http://calendly.com/conorkel/emailincome

Happy Dating,

Conor Kelly
a.k.a. “The Muscle” @ Marketing Muscle

P.S.  I’m clearly having fun with the above but it’s also one of the most succinct explanations of direct-response marketing you’ll ever come across.  Word to the wise: I’d print this out, read it over 10 times, and put aside 30 minutes to brainstorm how you can apply this to your business.

P.P.S. As the late, great marketing genius and hall-of-fame copywriter Gary Halbert once said:

“There are very few problems in life that can’t be solved with a good sales letter.”

Tell The Muscle your problems:

http://calendly.com/conorkel/emailincome 

Is The Muscle “kitschy”?

“Would you jump into a pool without water?  No.  The splash is what keeps you alive.  Splash is life.”

– Gina Linetti, Brooklyn 99

Here’s the story:

When I first hung up my shingle as an email specialist, I was doing some cold calls to drum up clients.  One real estate agent in my area had mailed out a booklet with coupons to some of the neighborhood businesses, which I thought was a great idea.

So I called him up.

I said, “You seem like a guy who’s open to some new ideas about marketing…”

I asked him if he used email, and he did.  But he was more or less doing what every real estate agent does which is to send yawningly dry market updates or only email when they have a new listing.

I suggested we try something different to help him stand out.

Even add some (gasp!) entertainment to spice things up.

His reply?

“I don’t know…that can be kitschy.”

Based on the reaction of my mastermind group when I told this story (it sent them rushing to the Googletionary to look up “kitschy”) I should probably help you out:

Kitschy adj considered to be in poor taste because of excessive garishness or sentimentality.

“Cheesy” might be a good synonym.

Now…

By no means am I proposing you become the email equivalent of a monkey that plays the accordion.

And you do not need to bowl folks over with your charisma as The Muscle is wont to do (you try keeping a lid on all this animal magnetism).  However, adding “splashes” of personality is one of the key ways we attract interest.

A lot of business owners are scared to death of looking “unprofessional”.  That’s not what we’re talking about here.  Just be a person.  That’s the essence of personality.  Don’t be plain icing.  Add sprinkles of “you” on top.

Retail Marketing Institute recently wrote that 70.9% of customers would STOP doing business with someone and go somewhere else if it was more FUN.

You see, people will say they want to be informed but the truth is they’d rather be entertained.  There’s no amount of information that will make a video go viral.  That’s why your best case scenario is to “infotain” your list with a smattering of both info and fun.

(This is also how you “get away with” emailing more often and “selling” in every email, btw.)

And what of our real estate agent who so wantonly spurned my muscular ways?

I guarantee he’s costing himself sales (and probably a lot of notoriety too).

In the words of advertising legend and original “mad man” David Ogilvy (who the character of Don Draper in Mad Men was based on):

Tell the truth but make truth fascinating.  You know, you can’t bore people into buying your product.  You can only interest them in buying it.

Splash is life.

To add a little sumthin’-sumthin’ to your email campaigns, request your Free Brainstorm Call and dive in here:

http://calendly.com/conorkel/emailincome

Alright, that’s enough pounding the pulpit for one day.

Let’s put an end to this before it gets too “garish”.

Happy Entertaining,

Conor Kelly

a.k.a. The Muscle @ Marketing Muscle

P.S. People sometimes worry I’ll make them sound like “muscle-lite”.  Not so.  It’s about (a) knowing your market and (b) sharing your personality.  And I use a proven system for both.  Here’s a recent comment from a client:

“I am INCREDIBLY impressed with your content…it’s in MY voice, and ACCURATE!!!”

— Stephen Bach, The Digital Docs, thedigitaldocs.com

Mirror selfies and the end of civilization

Meet Lazar Angelov.

He’s Facebook’s premier Bulgarian fitness model/personal trainer.  I’ve never met him, but coincidentally he trains at the same gym I sometimes frequent when I’m in Sofia.

In “Fakebook” terms, his following is HUGE.

His marketing basically consists of posting wax ‘n tan shirtless pics of himself in various locales.   This daily ab-check garners hundreds of thousands of likes, and thousands of comments.

(Isn’t that one of the signs of the apocalypse?)

Besides foreshadowing our impending doom as a species, it’s a pretty good racket.   He’s got a great physique and a photogenic look which seems to be enough for him to build a fan base he can besiege with his online personal training programs.

So one day I thought, “I can do that,” and figured I’d try the whole ab-domination routine.

‘Twas a mere two mirror-selfies later that I elected to scrap the idea.

Why?

It just ain’t me.

The Muscle don’t play that.

Heck, I never even wear tank-tops in public.

So instead I recommitted to doing it like Sinatra, my way, by flexing my digits against the keyboard of my laptop.  And aren’t you glad I do…

(Newsflash: no one really wants to see gym change room selfies anyway – unless you’re 1. a Jersey Shore reject, 2. a major creeper, or 3. Mark Zuckerberg…see #2).

Not hashing Lazar’s gig.  It works for him.  And the audience he appeals to would rather watch his body talk than read his emails – which I can vouch for having read his emails.

Here’s the point:

Prize poodle though he be on social media’s hierarchy of “hotness”, he still needs to pull people off Facebook (and get their email addy) to sell to them.  And he does.  His posts often include a link to his free report with a call to action.

Unless I miss my guess, based on the size of his following he’s doing a pretty penny selling e-books with badly written emails.  Now if he had good copy…

Here’s point #2:

If you’ve got any kind of consistent traffic, whether it’s a social media following or a physical location that gets foot traffic, it’s quick and easy to build an email list you can nurture to create more loyal customers and a near instant surge in cash flow.  A list that can’t be de-platformed, de-ranked, banished or otherwise taken away from you.

For help with the above, sail the cyber seas to request your Free Brainstorm Call here:

http://calendly.com/conorkel/emailincome

I have but one rule…

No mirror-selfies allowed.

Happy Ab-Checking-In-Private,

Conor Kelly

a.k.a  The Muscle @ Marketing Muscle

The MYTH of hard work

Maybe you needed to hear this today:

It’s a video I made in 2017 about how all these social media gurus hype “hustle” and “grind” as though they were the be-all and end-all of entrepreneurship.  Yeah you need a certain amount of persistence.  No question.

But you also need vision.

And smart systems.

One of my early mentors liked to say that when you motivate someone who’s going downhill all you’re doing is speeding them up.   Instead, stop them.  And educate them.

On that note, here’s a little chicken soup for the slacker’s soul:

There’s a secret 9-word email being used by the world’s most elite marketers that is cashing in BIG for a few lucky list owners.  The best story I heard so far is one of my colleagues used it to sell a $50M super yacht.

Yes I know how weird that sounds.

But it’s also true.

There was a bit more back and forth required to close the deal, but that simple 9-word message initiated it.

Here’s the catch:

I’ve seen this work like gangbusters in some markets, and utterly flop in others.

What those “magic” 9 words are…

Whether your industry is a fit…

And literally dozens more high-level email tactics and strategies…

All are to be found “inside” your Free Brainstorm Call with Yours Muscularly:

http://calendly.com/conorkel/emailincome

The levers we need are all around us.  They’re the tiny marketing hinges that swing open big doors through which profits flood in.  Smart email and smart copy are two of the best examples in my battle-tested experience.

Less “hustle”…

More leverage.

Happy Slacking,

Conor Kelly

The Muscle @ Marketing Muscle

P.S. I’ve been rocking the Celtic red beard for a while but watching this video I’m wondering if it’s not time to go back to clean-shaven…decisions, decisions.